{"id":58176,"date":"2023-04-15T22:09:19","date_gmt":"2023-04-15T22:09:19","guid":{"rendered":"https:\/\/www.ghanamma.com\/2023\/04\/15\/weve-spent-more-than-100000-in-promoting-camidohs-sugarcane-song-george-britton\/"},"modified":"2023-04-15T22:09:19","modified_gmt":"2023-04-15T22:09:19","slug":"weve-spent-more-than-100000-in-promoting-camidohs-sugarcane-song-george-britton","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2023\/04\/15\/weve-spent-more-than-100000-in-promoting-camidohs-sugarcane-song-george-britton\/","title":{"rendered":"We\u2019ve spent more than $100,000 in promoting Camidoh\u2019s \u2018Sugarcane\u2019 song \u2013 George Britton"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"td-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"260\" class=\"entry-thumb td-modal-image\" src=\"https:\/\/www.ghanamma.com\/wp-content\/uploads\/2023\/04\/George-Briiton-and-Camidoh.jpg\" alt=\"\" title=\"George-Briiton-and-Camidoh\"\/><\/div>\n<p> <!-- A generated by theme --> <\/p>\n<p> <!-- end A --> <\/p>\n<p> <!-- A generated by theme --> <\/p>\n<p> <!-- end A --> <\/p>\n<p><strong>Artiste manager and publicist\u00a0George Mensah Britton, has revealed that he has spent over $100,000 in promoting\u00a0Camidoh\u2018s hit song \u201cSugarcane\u201d.<\/strong><\/p>\n<p>The song which was released in 2021 gained massive airplay across the world and topped charts through\u00a0Britton\u2019s promotional and marketing efforts.<\/p>\n<p>George Britton who appeared as a panellist on TV3\u2019s New Day noted\u00a0that he had to invest a lot of money in order to ensure that the song reached a wider audience and became a hit.<\/p>\n<p>He made the comments on the back of a trending debate that has been ignited by Davido after he disclosed the amount he spent promoting his previous album.<\/p>\n<p>\u201cFor now it\u2019s even more, we\u2019ve entered into 100 plus K dollars,\u201d he intimated<\/p>\n<p>Explaining why it was important\u00a0to promote a song through investments such as marketing, advertising, and other promotional activities, he said it was wise because making more money entails investing more funds.<\/p>\n<p>\u201cWe want to make a lot of business sense, we also want to touch the world with the music and make an impact. Clearly, if you want to make more money you need to invest more money,\u201d he explained<\/p>\n<p>According to Britton, the goal was to make Camidoh a viable force competing with the likes of Davido, Rema, Joe Boy and other African heavyweights who had deeper pockets and did a variety of promotional strategies to promote their albums.<\/p>\n<p>Camidoh\u2019s \u201cSugarcane\u201d has clocked 6.7 million\u00a0YouTube\u00a0streams as of April 2023 with the remix ft Mayokun and King Promise hitting 59 million views on YouTube.<\/p>\n<p>Story by 3News.Com<\/p>\n<p><!-- relpost-thumb-wrapper --><!-- close relpost-thumb-wrapper --><\/p>\n<div class=\"sharedaddy sd-block sd-like jetpack-likes-widget-wrapper jetpack-likes-widget-unloaded\" id=\"like-post-wrapper-186753398-4590-643af47580474\" data-src=\"https:\/\/widgets.wp.com\/likes\/#blog_id=186753398&amp;post_id=4590&amp;origin=www.onemuzikgh.com&amp;obj_id=186753398-4590-643af47580474\" data-name=\"like-post-frame-186753398-4590-643af47580474\" data-title=\"Like or Reblog\">\n<h3 class=\"sd-title\">Like this:<\/h3>\n<p><span class=\"button\"><span>Like<\/span><\/span> <span class=\"loading\">Loading&#8230;<\/span><\/p>\n<p><span class=\"sd-text-color\"\/><\/div>\n<p><h3 class=\"jp-relatedposts-headline\"><em>Related<\/em><\/h3>\n<\/p>\n<div class=\"code-block code-block-1\" style=\"margin: 8px 0; clear: both;\">\n<div class=\"banner\">\n<p>    <img decoding=\"async\" src=\"https:\/\/www.ghanamma.com\/wp-content\/uploads\/2023\/04\/1681596559_360_onemuzikgh_whatsapp.jpg\" alt=\"Banner Image\" data-lazy-src=\"https:\/\/www.ghanamma.com\/wp-content\/uploads\/2023\/04\/1681596559_917_onemuzikgh_whatsapp.jpg\"  class=\" jetpack-lazy-image\"\/><noscript><img decoding=\"async\" data-lazy-fallback=\"1\" src=\"https:\/\/www.ghanamma.com\/wp-content\/uploads\/2023\/04\/1681596559_360_onemuzikgh_whatsapp.jpg\" alt=\"Banner Image\"\/><\/noscript><\/p>\n<\/div>\n<\/div>\n<p><!-- AI CONTENT END 2 --><\/p>\n<p> <!-- A generated by theme --> <\/p>\n<p> <!-- end A --> <\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Artiste manager and publicist\u00a0George Mensah Britton, has revealed that he has spent over $100,000 in promoting\u00a0Camidoh\u2018s hit song \u201cSugarcane\u201d. The song which was released in 2021 gained massive airplay across the world and topped charts through\u00a0Britton\u2019s promotional and marketing efforts. George Britton who appeared as a panellist on TV3\u2019s New Day noted\u00a0that he had to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":58177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-58176","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>We\u2019ve spent more than $100,000 in promoting Camidoh\u2019s \u2018Sugarcane\u2019 song \u2013 George Britton - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2023\/04\/15\/weve-spent-more-than-100000-in-promoting-camidohs-sugarcane-song-george-britton\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We\u2019ve spent more than $100,000 in promoting Camidoh\u2019s \u2018Sugarcane\u2019 song \u2013 George Britton - Ghanamma.com\" \/>\n<meta property=\"og:description\" content=\"Artiste manager and publicist\u00a0George Mensah Britton, has revealed that he has spent over $100,000 in promoting\u00a0Camidoh\u2018s hit song \u201cSugarcane\u201d. 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