MOG . Image: mogmusic_\/Instagram<\/p>\n
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Gospel musician MOG has advised up-and-coming and new artistes to focus on building a strong and solid brand rather than winning awards.<\/p>\n
The musician said in an interview on GBC\u2019s Breakfast show that artistes need to improve their craft, work towards their growth and prove their worth as they\u00a0<\/p>\n
This, he, believes will inevitably qualify them to stand on award stages in the future without having to\u00a0<\/p>\n
\u201cWhat is an up-and-coming artiste doing on an award scheme? You are an up-and-coming artiste, you have to build your brand.<\/p>\n
\u201cYou have to build it to a relevant stage where you qualify for these schemes,\u201d MOG explained when he was asked if it was a valid assertion that the VGMA neglects budding artistes.<\/p>\n
He added that \u201cSo if you are an up-and-coming artiste, your focus should be how you can work hard to have an opportunity to be on the schemes,\u201d he added.<\/p>\n
The gospel musician made this statement at the back of the criticisms that the Vodafone Ghana Awards (VGMA) neglects up-and-coming artistes.<\/p>\n
However, MOG, born Nana Yaw Boakye-Yiadom, noted that an artiste rushing to win awards among others while their career is still in the early development stage can have a negative impact on their future.<\/p>\n
\u201cSometimes when you are not ready for the platform, the platform can just sink you. They shouldn\u2019t be in a hurry to quickly jump on awards schemes. Trust me these are some of the things that kill talents real quick\u201d, he cautioned.<\/p>\n
According to him, when artistes build their brands, awards schemes will chase them.<\/p>\n
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