{"id":56788,"date":"2023-04-11T07:25:36","date_gmt":"2023-04-11T07:25:36","guid":{"rendered":"https:\/\/www.ghanamma.com\/2023\/04\/11\/farmerline-expands-operations-to-francophone-africa-with-launch-in-cote-divoire\/"},"modified":"2023-04-11T07:25:36","modified_gmt":"2023-04-11T07:25:36","slug":"farmerline-expands-operations-to-francophone-africa-with-launch-in-cote-divoire","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2023\/04\/11\/farmerline-expands-operations-to-francophone-africa-with-launch-in-cote-divoire\/","title":{"rendered":"Farmerline expands operations to Francophone Africa with launch in Cote d\u2019Ivoire"},"content":{"rendered":"
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Farmerline \u2013 one of the world\u2019s leading agritech companies \u2013 has announced its expansion into francophone Africa with an official launch of operations in Cote d\u2019Ivoire; deepening partnerships across West Africa and accelerating its commitment to support small-scale farmers everywhere.<\/p>\n
In line with Farmerline\u2019s existing model combining local and global industry stakeholder partnerships, well-trained field agents, farm resources, logistics and award-winning digital tools, the expansion will see Ivorian farmers benefit from access to high-quality fertilizers and seeds; free education on climate-smart farming practices via a 1349 shortcode (similar to 911, but for farmers); and connections to international markets.<\/p>\n
This year marks a decade since Farmerline was launched by co-founders Alloysius Attah and Emmanuel Owusu Addai; delivering daily voice and SMS agronomic messages to 800 farmers in Ghana\u2019s Ashanti region in their own language through the company\u2019s technology platform Mergdata.<\/p>\nAn MOU signing between Joel Amani Kouame, Farmerline Regional Francophone Manager, and Fayelle Ouane, Country Manager Technoserve<\/figcaption><\/figure>\n
Since 2013, they\u2019ve collaborated with over 3000 strategic partners across 48 countries, including government institutions, local agribusinesses, NGOs and food companies who have licensed Mergdata to support and improve the lives of 1.7 million small-scale farmers to date.<\/p>\n
\u2018We\u2019ve worked with partners who have been using our technology in Ivory Coast for the past six years,\u2019 Alloysius explains. \u2018The time has come to expand and fully commit to helping Ivorian agribusinesses to drive forward the farmer and agribusiness digitisation agenda, including creating and distributing localised agronomic and farm services to support as many farmers in the country as possible.<\/p>\nGroup picture of all the dignitaries and speakers at the launch event. Front row from left to right: Rita ADOPO, Sales Projects & Sustainability Manager West Central Africa \u2013 Bayer,Manon Karamoko Coulibaly, Board Chairwoman, Farmerline Group , Alloysius Attah, Co Founder & CEO, Farmerline Group, H.E Mme Yvette DAOUD, Ambassador of the Kingdom of the Netherlands , ADOU Bernard GNENYE, General Manager- OCPV Cote d\u2019Ivoire, Fayelle Ouane, Country Manager TECHNOSERVE and Joel Amani Kouame, Farmerline Regional Francophone Manager. Second row from left to right: Jean Marie Delon, Advisor to the Prime Minister in charge of National strategy on sustainable cocoa, Abel Silue, Technical Advisor Cabinet of the PM. Mattia GUGLIELMI, Country Manager Beyond Beans, Jean Paul AKA, General Manager- LOCAGRI, and Adjoumani, Advisor \u2013 Cabinet of the Vice Pr\u00e9sident of Cote d\u2019Ivoire.<\/figcaption><\/figure>\n
\u2018Ivory Coast is home to over three million smallholder farmers, and Abidjan is the centre of the francophone Africa region,\u2019 Alloysius adds. \u2018We\u2019re very excited about the opportunities we see there and partnerships will be key to realising the possibilities. We don\u2019t see this as a winner takes all approach or a zero sum gain. We will continue collaborating with local agribusinesses, farm cooperatives, our existing partners, government and food trading companies aligned with our mission to create lasting profit for small scale farmers and promote sustainable agriculture in the country.\u2019<\/p>\n
Last year, Farmerline announced a Pre-Series A investment raise of $14.4 million and grew their team across the West African locality. The company\u2019s new Regional Manager of Francophone Africa & Country Manager of Ivory Coast, Joel Amani Kouame says: \u2018Our team are excited to bring our solutions to Ivory Coast and we look forward to serving the farmers in this region.<\/p>\n
\u2018Agriculture remains the core of African economies, and by bringing big data management technologies and predictive analytics into farming; alongside providing quality inputs in a timely manner, agronomic support and a marketplace for smallholders, we can make the sector far more efficient. We believe our approach to agriculture can create lasting benefits for small-scale farmers and help drive economic growth in the region.\u2019<\/p>\n
Over 100 industry stakeholders, including H.E Mme Yvette DAOUD, Ambassador of the Kingdom of the Netherlands, joined Farmerline at Sofitel Abidjan Hotel Ivoire in Abidjan on 6th April for the launch announcement, which featured presentations from their existing and forthcoming local partners including Beyond Beans, TechnoServe, Bayer and Locagri.<\/p>\n
\u2018The rural sector in Cote d\u2019 Ivoire has grown in recent years thanks \u2013 in part \u2013 to the sophistication of cooperatives and the greater role they play in farming communities,\u2019 says Fayelle Ouane, Country Director for TechnoServe in Cote d\u2019Ivoire.<\/p>\nAlloysius Attah, Co-Founder and CEO, Farmerline Group<\/figcaption><\/figure>\n
\u2018We\u2019re thrilled to partner with Farmerline to bring innovative solutions and improved opportunities to farmers in the country. With our combined expertise and innovation, we look forward to reaching close to a million farmers across different regions over the next few years.\u2019<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"
Farmerline \u2013 one of the world\u2019s leading agritech companies \u2013 has announced its expansion into francophone Africa with an official launch of operations in Cote d\u2019Ivoire; deepening partnerships across West Africa and accelerating its commitment to support small-scale farmers everywhere. In line with Farmerline\u2019s existing model combining local and global industry stakeholder partnerships, well-trained field […]<\/p>\n","protected":false},"author":1,"featured_media":56789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-56788","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business"],"yoast_head":"\n
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