{"id":55369,"date":"2023-04-06T19:27:09","date_gmt":"2023-04-06T19:27:09","guid":{"rendered":"https:\/\/www.ghanamma.com\/2023\/04\/06\/rex-omar-bemoans-lack-of-collective-agenda-to-promote-highlife\/"},"modified":"2023-04-06T19:27:09","modified_gmt":"2023-04-06T19:27:09","slug":"rex-omar-bemoans-lack-of-collective-agenda-to-promote-highlife","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2023\/04\/06\/rex-omar-bemoans-lack-of-collective-agenda-to-promote-highlife\/","title":{"rendered":"Rex Omar bemoans lack of collective agenda to promote highlife \u00a0"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.ghanamma.com\/wp-content\/uploads\/2023\/04\/Rex-Omar-1024x639.jpg\" \/><\/p>\n<div id=\"article-text\">\n<p>Highlife musician Rex Omar has said that one of the reasons highlife is losing its prominence is the lack of a collective agenda by Ghanaian music stakeholders promote the genre.<\/p>\n<p>He said on Joy FM\u2019s Twitter Spaces programme hosted by Kwame Dadzie on Wednesday, April 5, 2023 that it is difficult for people in the music industry to embark on worthy causes.<\/p>\n<p>\u201cThe various musicians and producers who operate within what we call Ghanaian music industry do not think together. We have organisations like MUSIGA and GHAMRO but they are always involved in rancour, whatever, so there is no agenda.<\/p>\n<p>There are no musicians who have sat down to discuss our sound and our approach. There is nothing like that. Everybody gets up, goes to the studio,\u00a0produces his thing. It\u2019s like each one for himself, God for us all,\u201d he said.\u00a0<\/p>\n<p>He said it is still possible to effect the desired change but proponents of a highlife agenda should not neglect its numerous variants while pushing pursuing it.<\/p>\n<p>\u201cIt\u2019s not too late. We can still create this highlife agenda if that is what we really want to do but we should not let highlife revolve around one sound. It is dynamic,\u201d he noted.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"\/>\n<p>This comes a few days after highlife artiste Gyedu-Blay Ambolley lashed out at the Vodafone Ghana  Awards for vitiating highlife.<\/p>\n<p>He told Graphic  that the VGMA has contributed to the slow progress of the genre.\u00a0<\/p>\n<p>\u201cIt is unfortunate that people think when you sing in Twi or Fante over a Dancehall or Reggae beats it automatically makes it Highlife music. That is not true but it has become the norm over the years because these are the kinds of music VGMA rewards.\u201d<\/p>\n<p>\u201cToday, if anyone wants to have an idea of what Ghana represents in terms of music, I bet the person will not count any Highlife artiste since all the perceived big acts currently are not doing Highlife.\u201d<\/p>\n<p>\u201cWe have buried our own and pursuing Dancehall music and the likes and interestingly, the VGMA has been promoting the agenda by rewarding such artistes with the topmost prizes,\u201d he said.<\/p>\n<p>Rex Omar made the statement on Joy FM\u2019s Twitter Spaces programme on the showbiz while discussing ways of preserving and protecting the highlife genre.\u00a0<\/p>\n<p>In the meantime, the Cultural Forum of Ghana has proposed to the United Nations Educational, Scientific and Cultural Organization (UNESCO) to make highlife an intangible heritage.<\/p>\n<p><strong>DISCLAIMER: <\/strong>The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Highlife musician Rex Omar has said that one of the reasons highlife is losing its prominence is the lack of a collective agenda by Ghanaian music stakeholders promote the genre. He said on Joy FM\u2019s Twitter Spaces programme hosted by Kwame Dadzie on Wednesday, April 5, 2023 that it is difficult for people in the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":55370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-55369","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rex Omar bemoans lack of collective agenda to promote highlife \u00a0 - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2023\/04\/06\/rex-omar-bemoans-lack-of-collective-agenda-to-promote-highlife\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rex Omar bemoans lack of collective agenda to promote highlife \u00a0 - Ghanamma.com\" \/>\n<meta property=\"og:description\" content=\"Highlife musician Rex Omar has said that one of the reasons highlife is losing its prominence is the lack of a collective agenda by Ghanaian music stakeholders promote the genre. 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