{"id":52984,"date":"2023-04-01T18:59:18","date_gmt":"2023-04-01T18:59:18","guid":{"rendered":"https:\/\/www.ghanamma.com\/2023\/04\/01\/atigsi-badek-discusses-why-artistes-should-brand-themselves\/"},"modified":"2023-04-01T18:59:18","modified_gmt":"2023-04-01T18:59:18","slug":"atigsi-badek-discusses-why-artistes-should-brand-themselves","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2023\/04\/01\/atigsi-badek-discusses-why-artistes-should-brand-themselves\/","title":{"rendered":"Atigsi Badek Discusses Why Artistes Should Brand Themselves"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"td-post-featured-image\">\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"696\" class=\"entry-thumb td-modal-image\" src=\"https:\/\/www.ghanamma.com\/wp-content\/uploads\/2023\/04\/FB_IMG_1680371606895.jpg\"   alt=\"\" title=\"FB_IMG_1680371606895\"\/><figcaption class=\"wp-caption-text\">Atigsi Badek<\/figcaption><\/figure>\n<\/div>\n<p> <!-- A generated by theme --> <\/p>\n<p> <!-- end A --> <\/p>\n<p> <!-- A generated by theme --> <\/p>\n<p> <!-- end A --> <\/p>\n<p><strong>To succeed in today\u2019s music industry, you need more than just talent and good music. Artistes of today need to put in a lot of effort to define their personal brand in order to stand out in a field filled with competitors. In this competitive industry, you\u2019ll also need to figure out how to showcase your brand in a unique way.<\/strong><\/p>\n<p>Atigsi Badek discusses the importance of an artist\u2019s personal brand, the distinction between versatility and genre switching, and how comfortable artists are when they are popular in their communities in the following article.<\/p>\n<p>In a recent interview, the revered Ghanaian entertainment pundit Atigsi Badek discussed branding among artistes specifically in the Upper East region.<\/p>\n<p>Atigsi Badek made it clear that artists in his home region are behind when it comes to branding, which has had different effects on their growth over time.<\/p>\n<p>Mr. Bedek was quick to put any misinformation to rest that \u201cthere are a couple of them who I have seen are giving their all with regards to their specialties to their standpoint\u201d when he was asked whether artistes in his home region are branding themselves enough or the otherwise.<\/p>\n<p>He went on to say that most musicians tend to settle in once they start becoming popular in their communities. They fall back asleep as soon as they realize that their songs are getting attention.<\/p>\n<p>\u201cArtists in the region shouldn\u2019t get too comfortable because they have conquered their zone; rather, they should strive to establish their brands outside of the upper east region,\u201d the article states.<\/p>\n<p>The erudite writer on entertainment once more laments the problem of artists mistaking genre-switching for versatility.<\/p>\n<p>\u201cA few artistes don\u2019t get the distinction between being flexible and exchanging music sorts. You don\u2019t have to change who you are to be a rapper or feature in reggae music. Even if an artist performs in a different genre, they should still be able to maintain their identity.<\/p>\n<p>The above he articulated in an exclusive interview on Bolgatanga headquartered Radio station, A1 Radio, hosted by Mr. Lexis on the Entertainment Zone show over the weekend.<\/p>\n<p><strong>SOURCE: OneMuzikGh.Com<\/strong><\/p>\n<p><!-- relpost-thumb-wrapper --><!-- close relpost-thumb-wrapper --><\/p>\n<div class=\"sharedaddy sd-block sd-like jetpack-likes-widget-wrapper jetpack-likes-widget-unloaded\" id=\"like-post-wrapper-186753398-4008-64287980c38e1\" data-src=\"https:\/\/widgets.wp.com\/likes\/#blog_id=186753398&amp;post_id=4008&amp;origin=www.onemuzikgh.com&amp;obj_id=186753398-4008-64287980c38e1\" data-name=\"like-post-frame-186753398-4008-64287980c38e1\" data-title=\"Like or Reblog\">\n<h3 class=\"sd-title\">Like this:<\/h3>\n<p><span class=\"button\"><span>Like<\/span><\/span> <span class=\"loading\">Loading&#8230;<\/span><\/p>\n<p><span class=\"sd-text-color\"\/><\/div>\n<p><h3 class=\"jp-relatedposts-headline\"><em>Related<\/em><\/h3>\n<\/p>\n<div class=\"code-block code-block-1\" style=\"margin: 8px 0; clear: both;\">\n<div class=\"banner\">\n<p>    <img decoding=\"async\" src=\"https:\/\/www.ghanamma.com\/wp-content\/uploads\/2023\/04\/1680375558_973_onemuzikgh_whatsapp.jpg\" alt=\"Banner Image\" data-lazy-src=\"https:\/\/www.ghanamma.com\/wp-content\/uploads\/2023\/04\/1680375558_753_onemuzikgh_whatsapp.jpg\"  class=\" jetpack-lazy-image\"\/><noscript><img decoding=\"async\" data-lazy-fallback=\"1\" src=\"https:\/\/www.ghanamma.com\/wp-content\/uploads\/2023\/04\/1680375558_973_onemuzikgh_whatsapp.jpg\" alt=\"Banner Image\"\/><\/noscript><\/p>\n<\/div>\n<\/div>\n<p><!-- AI CONTENT END 1 --><\/p>\n<p> <!-- A generated by theme --> <\/p>\n<p> <!-- end A --> <\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Atigsi Badek To succeed in today\u2019s music industry, you need more than just talent and good music. Artistes of today need to put in a lot of effort to define their personal brand in order to stand out in a field filled with competitors. In this competitive industry, you\u2019ll also need to figure out how [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":52985,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-52984","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Atigsi Badek Discusses Why Artistes Should Brand Themselves - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2023\/04\/01\/atigsi-badek-discusses-why-artistes-should-brand-themselves\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Atigsi Badek Discusses Why Artistes Should Brand Themselves - Ghanamma.com\" \/>\n<meta property=\"og:description\" content=\"Atigsi Badek To succeed in today\u2019s music industry, you need more than just talent and good music. 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