{"id":52033,"date":"2023-03-30T23:13:59","date_gmt":"2023-03-30T23:13:59","guid":{"rendered":"https:\/\/www.ghanamma.com\/2023\/03\/30\/vgma-is-a-curse-to-highlife-music-ambolley\/"},"modified":"2023-03-30T23:13:59","modified_gmt":"2023-03-30T23:13:59","slug":"vgma-is-a-curse-to-highlife-music-ambolley","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2023\/03\/30\/vgma-is-a-curse-to-highlife-music-ambolley\/","title":{"rendered":"VGMA is a curse to Highlife music – Ambolley"},"content":{"rendered":"

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While many industry players applaud Charterhouse, organisers of the annual\u00a0Vodafone Ghana Awards (VGMA), for continuously throwing the spotlight on and promoting works of artistes, veteran Highlife artiste, Gyedu Blay Ambolley has a different view.<\/p>\n

Ambolley sees the award scheme as a contribution to the limping state of Highlife music.<\/p>\n

In his view,\u00a0VGMA, one of the biggest and much-anticipated events on the Ghanaian entertainment calendar, gives outsiders a false impression of music representation in Ghana.<\/p>\n

He said the scheme gave the topmost awards to artistes pursuing other music genres, which further affect the dwindling fortunes of Highlife music.<\/p>\n

He explained to\u00a0Graphic <\/strong><\/em>\u00a0that his observation is confirmed by the number as well as the quality of artistes nominated in the Best Highlife Artiste of the Year category.<\/p>\n

\"VGMA<\/figure>\n

\u201cIt is unfortunate that people think when you sing in Twi or Fante over a Dancehall or Reggae beats it automatically makes it Highlife music. That is not true but it has become the norm over the years because these are the kinds of music\u00a0VGMA\u00a0<\/em>rewards.\u201d<\/p>\n

\u201cToday, if anyone wants to have an idea of what Ghana represents in terms of music, I bet the person will not count any Highlife artiste since all the perceived big acts currently are not doing Highlife.\u201d<\/p>\n

\u201cWe have buried our own and pursuing Dancehall music and the likes and interestingly, the\u00a0VGMA\u00a0<\/em>has been promoting the agenda by rewarding such artistes with the topmost prizes,\u201d he said.<\/p>\n

Apart from\u00a0VGMA<\/em>, the prominent musician who is loved for his songs such as Akoko Ba, Adwoa Amissah, Let\u2019s Be Happy, Simigua among others, blamed the media for fuelling the present narrative.<\/p>\n

He mentioned the media has not been serious about righting the wrongs by failing to criticise the happenings and that is equally not helping matters. \u201cThe media cannot be absolved from what is happening to Highlife music now. They don\u2019t do their research to ask critical questions.\u201d<\/p>\n

\u201cFor instance, if an artiste plays Reggae beats and sings Twi or Fante, we call it Highlife music which is totally wrong because Highlife has its own beats.\u201d<\/p>\n

\u201cAlso, the members on the Selection Committee of VGMA are also guilty because they don\u2019t make the right selection. So if critics say Highlife music is dying, it means some people are not doing their homework well,\u201d he added.<\/p>\n

On Saturday, March 18, Charterhouse announced nominees for the various categories. While some categories were competitive, generating solid conversations, the Highlife Artiste of the Year category which has Kofi Kinaata, Akwaboah, Adina and Kuami Eugene as contenders, is missing in the hierarchy of discussion of this year\u2019s\u00a0VGMA\u00a0<\/em>event scheduled for\u00a0May 13, 2023.<\/p>\n

\u201cI\u2019m not surprised the Highlife category has only four artistes because the young ones believe that doing other music genres will win them more recognition and awards. Thus our artistes are switching to other music styles but that is not helping the positive cause of Highlife music,\u201d he stated.<\/p>\n

DISCLAIMER: <\/strong>The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

While many industry players applaud Charterhouse, organisers of the annual\u00a0Vodafone Ghana Awards (VGMA), for continuously throwing the spotlight on and promoting works of artistes, veteran Highlife artiste, Gyedu Blay Ambolley has a different view. Ambolley sees the award scheme as a contribution to the limping state of Highlife music. In his view,\u00a0VGMA, one of the […]<\/p>\n","protected":false},"author":1,"featured_media":52034,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-52033","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment"],"yoast_head":"\nVGMA is a curse to Highlife music - Ambolley - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2023\/03\/30\/vgma-is-a-curse-to-highlife-music-ambolley\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VGMA is a curse to Highlife music - Ambolley - Ghanamma.com\" \/>\n<meta property=\"og:description\" content=\"While many industry players applaud Charterhouse, organisers of the annual\u00a0Vodafone Ghana Awards (VGMA), for continuously throwing the spotlight on and promoting works of artistes, veteran Highlife artiste, Gyedu Blay Ambolley has a different view. 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