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Nigerian Executive Michael Collins Ajereh known professionally as Don Jazzy has spent close to Ghc265k on five of his artists\u2019 songs in the first three months of 2023.<\/strong><\/p>\n According to Nigerian music journalist, Joey Akan who disclosed the information on Twitter, the amount which is 255k dollars was invested in namely, Ayra Starr, Boy Spyce, Rema, Crayon, and Magixx songs.<\/p>\n Joey Akan went ahead to give a systematic breakdown of how the enormous sums of money was invested on each artiste\u2019s song by the Mavin Records CEO.<\/p>\n Joey wrote; In the first quarter of 2023, Mavin Records have spent an average of $225,000 on dropping music for artists on their roster. The record label have released 7 records from 5 artists, with one from each artist worked through the system as a singles.<\/p>\n<\/div>\n How? Why the high cost? Mavins started early. Boy Spyce charged out the gate with \u2018Folake\u2019 on January 25th. 2 weeks later, Ayra Starr\u2019s \u201cSability\u201d dropped on February 9.<\/p>\n<\/div>\n Rema would come rushing in with \u201cHoliday\u201d and \u201cReason You,\u201d barely 10 days later, on February 15. Elections were crucial business, so a month lay-off was ended with Crayon\u2019s \u201cThe One.\u201d<\/p>\n<\/div>\n Magixx rounds off a busy quarter with \u201cColors\u201d and \u201cRoyal.\u201d Based on data I\u2019ve collected from multiple records labels operating locally: The average going rate for established artists and records labels to work a single is $35,000.<\/p>\n<\/div>\n This covers cost to work your song via radio, TV, digital marketing, influencer campaigns, clubs and DJs. Throw in the average $10,000 (not T.G Omori price o) music video cost, and it comes up to a cool $45,000 for a single campaign.<\/p>\n<\/div>\n Mavins have 5 campaigns in the last 3 months, spending an average of $225,000 to work pop songs and dominate the charts with each release. Nearly $230,000 is cost of a full house, to work singles, and they\u2019ve got it covered with V.C funding from Kupanda.<\/p>\n<\/div>\n Nigerian music is capital intensive. Every step of the way is paved with billing, and each inch of real estate is carved from spending strategically. But, imagine how steep the playing field is. How the financial barrier of entry into the mainstream market is the number one obstacle to realising your dreams in music.<\/p>\n<\/div>\n Without this war chest, upcoming artists are left with hope. Hope that one day, they\u2019ll find a sponsor to foot this cost. Either via major label signing, or an individual\u2019s deep pocket.<\/p>\n<\/div>\n In the first quarter of 2023, Mavin Records have spent an average of $225,000 on dropping music for artists on their roster.<\/p>\n The record label have released 7 records from 5 artists, with one from each artist worked through the system as a singles. <\/p>\n How? Why the high cost?<\/p>\n \u2014 Joey Akan (@JoeyAkan) March 28, 2023<\/a><\/p>\n<\/blockquote>\n Elections were crucial business, so a month lay-off was ended with Crayon\u2019s \u201cThe One.\u201d <\/p>\n Magixx rounds off a busy quarter with \u201cColors\u201d and \u201cRoyal.\u201d<\/p>\n \u2014 Joey Akan (@JoeyAkan) March 28, 2023<\/a><\/p>\n<\/blockquote>\n SOURCE: OneMuzikGh.Com<\/strong><\/p>\n <\/p>\n Like<\/span><\/span> Loading…<\/span><\/p>\n <\/div>\n\n
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