{"id":48114,"date":"2023-03-23T08:43:58","date_gmt":"2023-03-23T08:43:58","guid":{"rendered":"https:\/\/www.ghanamma.com\/2023\/03\/23\/geisha-soap-to-champion-strength-and-resilience-as-it-becomes-title-sponsor-of-the-national-womens-summit\/"},"modified":"2023-03-23T08:43:58","modified_gmt":"2023-03-23T08:43:58","slug":"geisha-soap-to-champion-strength-and-resilience-as-it-becomes-title-sponsor-of-the-national-womens-summit","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2023\/03\/23\/geisha-soap-to-champion-strength-and-resilience-as-it-becomes-title-sponsor-of-the-national-womens-summit\/","title":{"rendered":"Geisha Soap to champion \u2018Strength and Resilience\u2019\u00a0as it becomes Title Sponsor of the National Women\u2019s Summit"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"td-post-featured-image\">\n<figure><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"648\"  alt=\"\" title=\"na yaa\" src=\"https:\/\/www.ghanamma.com\/wp-content\/uploads\/2023\/03\/na-yaa-696x648.png\" data- class=\"entry-thumb lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"648\" class=\"entry-thumb\" src=\"https:\/\/www.ghanamma.com\/wp-content\/uploads\/2023\/03\/na-yaa-696x648.png\"   alt=\"\" title=\"na yaa\"\/><\/noscript><figcaption class=\"wp-caption-text\">Nana Yaa Owusu Ansah, Marketing Director <\/figcaption><\/figure>\n<\/div>\n<p>How do the values <em>strength and resilience<\/em> blend into one of Ghana\u2019s favourite soap brands? Unilever Ghana\u2019s Skin Cleansing brand, Geisha soap, has announced its brand direction for 2023 with a focus on \u201cStrong soap for long lasting care\u201d and a purpose to drive the values of Strength and Resilience.<\/p>\n<p>This was at the 5<sup>th<\/sup> edition of the National Women\u2019s Summit &amp; Expo \u2013 where Geisha soap was a title sponsor \u2013 held at the Accra International Conference Centre on International Women\u2019s Day, 8 March 2023.<\/p>\n<figure id=\"attachment_285888\" aria-describedby=\"caption-attachment-285888\" style=\"width: 437px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"437\" height=\"406\"  src=\"https:\/\/www.ghanamma.com\/wp-content\/uploads\/2023\/03\/na-yaa-300x279.png\" data- class=\" wp-image-285888 lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-285888\" src=\"https:\/\/www.ghanamma.com\/wp-content\/uploads\/2023\/03\/na-yaa-300x279.png\" alt=\"\" width=\"437\" height=\"406\"  \/><\/noscript><figcaption id=\"caption-attachment-285888\" class=\"wp-caption-text\">Nana Yaa Owusu Ansah, Marketing Director<\/figcaption><\/figure>\n<p>The event, organised by Charterhouse in partnership with Joy FM, was under the theme, <em>\u201cDigitALL \u2013 Innovation &amp; Technology for Gender Equality.\u201d<\/em> It brought together some of Ghana\u2019s most eminent women in the digital space as well and ambitious young girls for a day of learning, networking, and mentoring.<\/p>\n<p>Speaking at the event, <strong>Mrs<\/strong> <strong>Nana Yaa Owusu-Ansah, Marketing Director for Beauty, Wellbeing and Personal Care \u2013 Unilever Ghana and Francophone Africa,<\/strong> expressed her excitement for this partnership. She said, \u201cInternational Women\u2019s Day is key for me because we get to celebrate the strength, courage, resilience and tenacity of women all around the world. As Unilever, the decision to be a headline sponsor with our Geisha brand was not a difficult one. This purposeful brand is deeply rooted in the core values of strength and resilience of mothers and women globally. Over the years, our mantra has been to celebrate and support women from all spheres of life.\u201d<\/p>\n<p>Mrs Owusu-Ansah, who is also a member of the Board of Directors and the Founder of Super Moms Club in Unilever, celebrated the keynote speaker, Ms. Ethel Cofie, for her strength and resilience while speaking of her admiration for all that she has done for women and girls in the field of technology. She encouraged all women everywhere to take up the challenge of boosting their digital knowledge, because \u201cit\u2019s not just about making our voices heard, but our impact felt.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" alt=\"\" width=\"324\" height=\"575\"  src=\"https:\/\/www.ghanamma.com\/wp-content\/uploads\/2023\/03\/geisha-169x300.png\" data- class=\"alignnone  wp-image-285890 lazyload\"\/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-285890\" src=\"https:\/\/www.ghanamma.com\/wp-content\/uploads\/2023\/03\/geisha-169x300.png\" alt=\"\" width=\"324\" height=\"575\"  \/><\/noscript><\/p>\n<p>She concluded by reiterating that, \u201cLike Geisha, may we continue to find strength and resilience as we continue on the journey to drive gender equity.\u201d<\/p>\n<p><strong>Mr. Frederick Asare, <\/strong><strong>Category Marketing Manager for Skin Cleansing<\/strong>, highlighted the brand\u2019s purpose beyond its functional qualities: \u201cAs a strong soap for long lasting care, Geisha is emphasising the values of being strong and resilient. Beyond offering value for our customers, Geisha is focusing on empowering women to help themselves and their children achieve their goals in life. That is why we identified the National Women\u2019s Summit &amp; Expo as the perfect partner to get our message across.\u201d<\/p>\n<p>As the new Olastaama campaign was launched, Geisha also honoured females leading its distribution and who had contributed to digitizing their Route to Market. These women are: Pappita Dayal Siriboe (Lucky Bazaar Ltd), Nana Ama Agyapong (Y&amp;K investments Ltd, Tema), Mercy Adochim (Awen Yami Enterprise), Adelaide Ahwereng (Fio Enterprise), Felicia Logo (Marksussie Enterprise).<\/p>\n<p>Geisha\u2019s Olastaama campaign will be central to the brand\u2019s activities this year, with the brand planning on reaching customers everywhere they are and to prove that Geisha soap with honey has longer-lasting properties.<\/p>\n<p>Geisha is one of the leading Unilever brands across categories with a rich history of being Ghana\u2019s most loved soap on account of the long-lasting benefits it offers to patrons and its value for money. Geisha soap, which is Ghana\u2019s leading skin cleansing product, is made with natural ingredients that offer unique skin benefits by variants.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nana Yaa Owusu Ansah, Marketing Director How do the values strength and resilience blend into one of Ghana\u2019s favourite soap brands? Unilever Ghana\u2019s Skin Cleansing brand, Geisha soap, has announced its brand direction for 2023 with a focus on \u201cStrong soap for long lasting care\u201d and a purpose to drive the values of Strength and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":48115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-48114","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Geisha Soap to champion \u2018Strength and Resilience\u2019\u00a0as it becomes Title Sponsor of the National Women\u2019s Summit - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2023\/03\/23\/geisha-soap-to-champion-strength-and-resilience-as-it-becomes-title-sponsor-of-the-national-womens-summit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Geisha Soap to champion \u2018Strength and Resilience\u2019\u00a0as it becomes Title Sponsor of the National Women\u2019s Summit - Ghanamma.com\" \/>\n<meta property=\"og:description\" content=\"Nana Yaa Owusu Ansah, Marketing Director How do the values strength and resilience blend into one of Ghana\u2019s favourite soap brands? Unilever Ghana\u2019s Skin Cleansing brand, Geisha soap, has announced its brand direction for 2023 with a focus on \u201cStrong soap for long lasting care\u201d and a purpose to drive the values of Strength and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ghanamma.com\/2023\/03\/23\/geisha-soap-to-champion-strength-and-resilience-as-it-becomes-title-sponsor-of-the-national-womens-summit\/\" \/>\n<meta property=\"og:site_name\" content=\"Ghanamma.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-23T08:43:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ghanamma.com\/2023\/wp-content\/uploads\/2023\/03\/na-yaa.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1013\" \/>\n\t<meta property=\"og:image:height\" content=\"943\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ghana News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ghana News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ghanamma.com\/2023\/03\/23\/geisha-soap-to-champion-strength-and-resilience-as-it-becomes-title-sponsor-of-the-national-womens-summit\/\",\"url\":\"https:\/\/www.ghanamma.com\/2023\/03\/23\/geisha-soap-to-champion-strength-and-resilience-as-it-becomes-title-sponsor-of-the-national-womens-summit\/\",\"name\":\"Geisha Soap to champion \u2018Strength and Resilience\u2019\u00a0as it becomes Title Sponsor of the National Women\u2019s Summit - 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