{"id":26345,"date":"2023-03-10T04:59:23","date_gmt":"2023-03-10T04:59:23","guid":{"rendered":"https:\/\/www.ghanamma.com\/2023\/03\/10\/modify-highlife-music-for-international-acclaim-herbyboi\/"},"modified":"2023-03-10T04:59:23","modified_gmt":"2023-03-10T04:59:23","slug":"modify-highlife-music-for-international-acclaim-herbyboi","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2023\/03\/10\/modify-highlife-music-for-international-acclaim-herbyboi\/","title":{"rendered":"Modify highlife music for international acclaim \u2013 Herbyboi"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.ghanamma.com\/wp-content\/uploads\/2023\/03\/FqSKYxFWIAAdu0S-1024x576.jpg\" \/><\/p>\n<div id=\"article-text\">\n<p>Herbyboi has extended an invitation to young Ghanaian musicians to form a united front and modify highlife music for global recognition.<\/p>\n<p>The musician, who finished third in the latest edition of TV3 Ghana\u2019s music reality show Mentor, has stated unequivocally that the modern-day Ghanaian musician can only push the indigenous sound to the world if it is revitalised and promoted by common industry minds.<\/p>\n<p>When he made the call to modify highlife for the global market, the musician sat down with <strong>Doreen Avio<\/strong> on <strong>Hitz FM<\/strong> to promote his newly established music genre <em>Afrolife<\/em>.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<p><div class=\"youtube-embed\" data-video_id=\"sxkpuioIpvM\"><iframe loading=\"lazy\" title=\"Modify highlife music for international acclaim \u2013 Herbyboi | Daybreak Hitz\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/sxkpuioIpvM?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<\/p>\n<\/figure>\n<p>Herbyboi stated that the old days of \u201cpalm wine\u201d and \u2018Amponsah\u2019 type of highlife were based on the way of life of the previous generation and has gone through transitions to \u2018Borga\u2019 highlife, Makossa, with Ghanaian music greats making it popular around the world.<\/p>\n<p>Every generation has its type of musical dominance but it will not look good to forbid our musical patrimony.<\/p>\n<p>\u201cWe cannot deny that the traditional highlife sound (palm wine) has not been altered. We grew up listening to Daddy Lumba, Kojo Antwi, Nana Acheampong, and other great musicians who were lauded for popularizing highlife, but we could tell that their sound had been filtered from the original,\u201d he stated<\/p>\n<p>\u201cThey combined their style with some pop genres to create a distinct style to serve their generation\u2019s audience. We can only effect change if we all do the same.<\/p>\n<p>He added, \u201cWe should preserve the indigenous sound by modifying it to create a distinct sound for today\u2019s music listeners,\u201d he said.<\/p>\n<p>In his bid, Herbyboi suggests that a unified industry will allow the new generation to establish a trademark for the Ghanaian musical signature.<\/p>\n<p>About Ghana\u2019s continental music ris, Nigeria, he claimed that Nigerians have been able to incorporate African sounds, including highlife, to produce a distinct sound for their musical culture.<\/p>\n<p>He also revealed that Afrobeats has now become a Nigerian musical signature and has gained global acceptance since their industry pushed it into the global market.<\/p>\n<p>Herbyboi is currently promoting his debut release, \u2018Hold You Down,\u2019 which follows Mentor XI.<\/p>\n<p>The musician has proven to be one of today\u2019s best performers in every way.<\/p>\n<p>Herbyboi in an interview has revealed that he is strategically establishing himself at the global musical enclave where he\u2019s introducing a new wave of highlife music which he calls \u2018<strong><em>Afrolife<\/em><\/strong>\u2018.<\/p>\n<p><strong>DISCLAIMER: <\/strong>The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Herbyboi has extended an invitation to young Ghanaian musicians to form a united front and modify highlife music for global recognition. The musician, who finished third in the latest edition of TV3 Ghana\u2019s music reality show Mentor, has stated unequivocally that the modern-day Ghanaian musician can only push the indigenous sound to the world if [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":26346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-26345","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Modify highlife music for international acclaim \u2013 Herbyboi - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2023\/03\/10\/modify-highlife-music-for-international-acclaim-herbyboi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Modify highlife music for international acclaim \u2013 Herbyboi - Ghanamma.com\" \/>\n<meta property=\"og:description\" content=\"Herbyboi has extended an invitation to young Ghanaian musicians to form a united front and modify highlife music for global recognition. 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