![\"\"](\"https:\/\/www.ghanamma.com\/wp-content\/uploads\/2023\/03\/Daniel-Ek-2-696x392.jpg\" "\\"Daniel-Ek-2\\"\/")
<\/div>\nSpotify\u2019s second Stream On event was held yesterday, and music artists, songwriters, video and content creators, and podcasters from all over the world joined Spotify for a day of announcements, inspiring stories, and hands-on demos of new tools and resources coming to the global creator platform.\u00a0<\/p>\n
\u201cStream On is about all the ways we are bringing Spotify to life and letting creators at all stages of their careers know that we are open for business. We are focused on building the best home for them \u2013 a place where they can establish a career, thrive and grow and where the world can be inspired by their creativity,\u201d Spotify Founder & CEO Daniel Ek<\/strong> shared during the morning keynote presentation.<\/p>\n He continued, \u201cAnd that\u2019s what we\u2019ve been doing for almost 17 years: building, improving and reimagining this home to better meet creator needs and help them chart new pathways to success. As we look to the future, we are excited to expand that ambition to even more creators across new formats. We\u2019re enabling more creativity, discovery and personalization than ever before by providing the best resources, support, and interactivity..\u201d<\/p>\n Doubling down on helping creators and artists be discovered<\/em><\/strong><\/p>\n Spotify kicked off Stream On by doubling down on discovery, revealing a reimagined interface<\/strong> that leverages new visuals, and a completely new and interactive design \u2014 all to drive deeper and long-lasting connections between creator and listeners.<\/p>\n The new Spotify experience will roll out in waves beginning today to its 500+ million monthly active users<\/strong> \u2014 below is a snapshot of what to expect in Ghana:\u00a0<\/p>\n \u201cSpotify recommendations drive close to half of all users\u2019 streams. And when listeners decide to follow a creator, they listen to, on average, five times more of their music,\u201d said Gustav S\u00f6derstr\u00f6m, Spotify Co-President and Chief Product & Technology Officer<\/strong>. He continued, \u201cThat\u2019s why discoveries on Spotify\u2014unlike many other platforms\u2014give creators so much more than just a fleeting moment of viral fame. Those meaningful, long-term connections are a key part of what makes Spotify a platform for professional and aspiring artists.\u201d<\/p>\n Helping creators build and grow audiences with new and enhanced tools.<\/em><\/strong><\/p>\n Spotify showcased a suite of Spotify for Artists tools that help artists find the fans who\u2019ll love their music most. Spotify also shared more details on the next revenue line to help artists grow: merchandise and live events<\/strong>.<\/p>\n Spotify also announced the rollout of additional podcast features. Spotify for Podcasters<\/strong> <\/strong>now brings together the best of Spotify\u2019s podcast creator tools into a one-stop shop to create, manage, grow and monetize podcast content.\u00a0<\/p>\n Previously, Spotify\u2019s most innovative features were limited to Anchor users exclusively. But the company is building the new Spotify for Podcasters<\/strong> in a way that offers more open access to innovation. As a result, all Spotify for Podcasters users\u2014including those not<\/em> hosting their content on Spotify\u2014will find access to Q&A and Poll functionality in their dashboards.<\/p>\n Starting today, when all creators sign up or log in to Spotify for Podcasters, they\u2019ll find a dashboard with everything they need to make, manage, and level up their show, including:<\/p>\n Spotify also announced new and expanded Spotify Originals and Exclusives:<\/p>\n \u201cToday, there are more than ten million creators on Spotify with over half a billion listeners across 184 countries and markets,\u201d Spotify Founder & CEO Daniel Ek <\/strong>noted. \u201cThink about the massive potential that represents for creators. No matter where you are on your own creative journey within music, podcasts or audiobooks. The potential to reach half a billion people. And that reach is about to become more powerful with what we\u2019ve introduced today.\u201d<\/p>\n Continuing to help artists find success through streaming<\/em><\/strong><\/p>\n Finally, Spotify unveiled its annual music royalties report, Loud & Clear. This year\u2019s update shows that more\u00a0 artists are finding success than ever before: the number of artists generating $1M+, as well as those generating $10,000+, has more than doubled over the past five years. Additionally, Spotify estimates that the 50,000th highest-earning artist on Spotify generated more than $50,000 across all recorded revenue sources.\u00a0<\/p>\n The site also details how Spotify pays the vast majority of every dollar it generates for music\u2014nearly 70 percent<\/strong>\u2014back to the industry, and all-time Spotify payouts to music rights holders are approaching $40 billion dollars<\/strong>.\u00a0\u00a0<\/p>\n Welcoming creators and artists \u201chome\u201d to Spotify<\/strong><\/p>\n Immediately following the presentation, we opened the doors of our campus in Los Angeles\u2019 Arts District to creators for its \u201cPlay On\u201d event to demo new products, held workshops with top industry creators, and shared insider knowledge on how best to use Spotify from the people who helped develop the tools at the company. To close out the activities, we hosted an all-female showcase to celebrate International Women\u2019s Day.\u00a0<\/p>\n <\/p>\n <\/p><\/div>\n\n
\n
\n