{"id":25426,"date":"2023-03-07T14:58:36","date_gmt":"2023-03-07T14:58:36","guid":{"rendered":"https:\/\/www.ghanamma.com\/2023\/03\/07\/nigerian-music-is-breaking-borders-because-of-investment-sadiq-abdulai-abu\/"},"modified":"2023-03-07T14:58:36","modified_gmt":"2023-03-07T14:58:36","slug":"nigerian-music-is-breaking-borders-because-of-investment-sadiq-abdulai-abu","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2023\/03\/07\/nigerian-music-is-breaking-borders-because-of-investment-sadiq-abdulai-abu\/","title":{"rendered":"Nigerian music is breaking borders because of investment \u2013 Sadiq Abdulai Abu"},"content":{"rendered":"

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Former president of 3Media Network and parliamentary hopeful for Okaikoi Central, Sadiq Abdulai Abu, has pinpointed the only obstacle hindering Ghanaian music from crossing borders.<\/p>\n

Speaking in an interview on\u00a0Adom TV<\/strong>\u2019s weekend entertainment show,\u00a0Showtyme with Andy Dosty,<\/strong>\u00a0the entertainment specialist said Ghanaian musicians lack investors.<\/p>\n

\u201cIt is an investment issue. It is money that can unlock machinery. Songs don\u2019t move on their own nowadays, it\u2019s engineered, and you will need resources and a mindset switch,\u201d Mr Abu said.<\/p>\n

According to him, Nigerian musicians who are performing on international platforms have \u201cplugs\u201d and music labels putting them on.<\/p>\n

Mr Abu stated that most Ghanaian musicians need music distribution labels to network their songs on various digital streaming platforms.<\/p>\n

\u201cPeople think songs can fly on their own. We have had a few examples where people put it out to blow and people think it\u2019s always like that. That\u2019s why in more mature markets, labels have marketing, ANR department who research song features and even producers. So it\u2019s a whole machinery.\u201d<\/p>\n