{"id":25063,"date":"2023-03-06T12:31:38","date_gmt":"2023-03-06T12:31:38","guid":{"rendered":"https:\/\/www.ghanamma.com\/2023\/03\/06\/black-star-films-is-still-the-name-for-ghanas-film-industry-juliet-asante\/"},"modified":"2023-03-06T12:31:38","modified_gmt":"2023-03-06T12:31:38","slug":"black-star-films-is-still-the-name-for-ghanas-film-industry-juliet-asante","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2023\/03\/06\/black-star-films-is-still-the-name-for-ghanas-film-industry-juliet-asante\/","title":{"rendered":"‘Black Star Films’ is still the name for Ghana’s film industry – Juliet Asante"},"content":{"rendered":"
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Despite the directive by the Minister of Tourism, Arts and Culture, Mohammed Awal to put a hold on the use of \u2018Black Star Films\u2019 as the name for Ghana\u2019s film industry, Juliet Yaa Asantewaa Asante, the Executive Secretary of the National Film Authority, thinks otherwise.<\/p>\n
Speaking on Joy FM\u2019s A-Z<\/strong> on Saturday, March 4, 2023, Juliet said until a new name is chosen by the people of Ghana, \u2018Black Star Films\u2019 remains the name for the film industry in Ghana.\u00a0<\/p>\n
\u201cWe do have a name,\u201d she said, adding that \u201cthe Ghanaian people voted for a name.\u201d<\/p>\n
When the host, Kwame Dadzie drew her attention to the fact that the ministry ordered that they pulled the reins on using the name, she said \u201cinaction perhaps means consent.\u201d<\/p>\n
\u201cLet\u2019s say we go for voting and clearly somebody wins, and somebody says they are putting this on hold, so the person who has won, please\u2026Until a new election is done, and until that gap is filled, because nature abhors a vacuum, until that gap is filled, legally, the person that has been voted for [legally] is the person in power,\u201d she said.\u00a0<\/p>\n
Background\u00a0<\/strong><\/p>\n
On Wednesday, December 8, 2021, by the National Film Authority (NFA), announced \u2018Black Star Films\u2019 as the name for the film industry in Ghana.\u00a0<\/p>\n
About two weeks after the brand name was unveiled, it was suspended as a result of a petition by some industry stakeholders.\u00a0<\/p>\n
The Deputy Minister of Tourism, Arts and Culture, Mark Okraku-Mantey wrote on his Facebook page that the Minister of Tourism, Arts and Culture, Awal Mohammed had \u201cdirected that the usage of the newly selected brand name for Ghana\u2019s film industry; \u2018Blackstar Films\u2019, be put on hold pending the outcome of the ongoing stakeholder engagements.\u201d<\/p>\n
He noted that the decision was precipitated by the displeasure of some industry people with the selection of the brand name.\u00a0<\/p>\n
Mark indicated that the office of the Minister was engaging the National Film Authority (NFA) and the aggrieved parties over the matter.<\/p>\n
\u201cAs we await the outcome of the stakeholder engagements, it is hereby directed that the brand name be put on hold with immediate effect,\u201d he wrote.\u00a0<\/p>\n
The announcement of the name came after over a year of putting together a process for choosing the brand name.<\/p>\n
Other film industries the world over that have brand names are Hollywood (America), Bollywood (India), and Nollywood (Nigeria).<\/p>\n
How it started<\/strong><\/p>\n
In 2020, the National Film Authority asked the public to submit names they believe can best represent the Ghanaian Film Industry. Over four hundred (400) names were received by the NFA.<\/p>\n
The names were sifted down to ten (10) by the Brand Name Committee chaired by Professor Audrey Gadzekpo.<\/p>\n
\n<\/figure>\n<\/div>\n
The National Film Authority, therefore, asked the public to select, from the ten names, their favourite by voting.<\/p>\n
According to the Chairperson of the Committee, Professor Audrey Gadzekpo, the name that had the highest votes won.<\/p>\n
The petition\u00a0<\/strong><\/p>\n
Some industry stakeholders led by broadcaster and actor George Quaye kicked against the name saying it was against the law and that the Executive Secretary of the National Film Authority, Juliet Yaa Asantewaa Asante owns a festi (Black Star International Film Festi) which bears a similar name to the selected brands\u2019 name for the film industry of Ghana.<\/p>\n
They also noted that by law the brand name for the industry was automatically the Ghana Film Industry.\u00a0<\/p>\n
\nFilm stakeholders presenting a petition to the Deputy Minister of Tourism, Arts and Culture, Mark Okraku Mantey<\/figcaption><\/figure>\n<\/div>\n
According to them, getting a brand name for the film industry was also a misplaced priority.\u00a0<\/p>\n
They then petitioned the Ministry of Tourism, Arts and Culture by collating signatures of people who shared their reservations, through change.org.<\/p>\n
DISCLAIMER: <\/strong>The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Despite the directive by the Minister of Tourism, Arts and Culture, Mohammed Awal to put a hold on the use of \u2018Black Star Films\u2019 as the name for Ghana\u2019s film industry, Juliet Yaa Asantewaa Asante, the Executive Secretary of the National Film Authority, thinks otherwise. Speaking on Joy FM\u2019s A-Z on Saturday, March 4, 2023, […]<\/p>\n","protected":false},"author":1,"featured_media":25064,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-25063","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment"],"yoast_head":"\n
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