{"id":122599,"date":"2023-11-23T13:15:14","date_gmt":"2023-11-23T13:15:14","guid":{"rendered":"https:\/\/www.ghanamma.com\/2023\/11\/23\/warner-strikes-partnership-with-small-world-records\/"},"modified":"2023-11-23T13:15:14","modified_gmt":"2023-11-23T13:15:14","slug":"warner-strikes-partnership-with-small-world-records","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2023\/11\/23\/warner-strikes-partnership-with-small-world-records\/","title":{"rendered":"Warner Strikes Partnership With Small World Records"},"content":{"rendered":"<p><\/p>\n<div>\n<p>\u00a0<\/p>\n<p>Warner  Group\u00a0(WMG) has struck up a new partnership with Small World Records, the label and publisher founded by Ghanaian music entrepreneur and artist SmallGod.<\/p>\n<p>The new deal will see Small World Records collaborate worldwide with teams from Warner , ADA and\u00a0Warner Chappell , \u201cto help propel\u201d Small World\u2019s roster of artists and writers to a global audience.<\/p>\n<p>According to WMG, the partnership will also see both companies \u201cdiscover, nurture, and amplify a new generation of African musical talent\u201d.<\/p>\n<p>SmallGod will continue to lead Small World\u2019s operations with added support from WMG.<\/p>\n<p>Commenting on the partnership,\u00a0Max Lousada, CEO of Recorded , Warner  Group, said: \u201cAt Warner , we want to be at the forefront of culture and partner with the industry\u2019s brightest and most innovative minds.\u201d<\/p>\n<p>\u00a0<\/p>\n<p><em>\u201cSmallGod is a brilliant Tastemaker, Marketer and Visionary, and working with him will allow us to champion the incredible African talent discovered.\u201d<\/em><\/p>\n<p><strong><em>Max Lousada, Warner  Group<\/em><\/strong><\/p>\n<p>\u00a0<\/p>\n<p>He added: \u201cSmallGod is a brilliant tastemaker, marketeer and visionary, and working with him will allow us to champion the incredible African talent he discovers.<\/p>\n<p>\u201cWe will work with his artists to give them the support and services they need to break onto the world stage.\u201d<\/p>\n<p>The first release under the new partnership will be SmallGod and Black Sherif\u2019s\u00a0<em>Fallen Angel<\/em>.<\/p>\n<p>SmallGod\u2019s first venture in the music industry was the Ghanaian nightclub Basement, which he ran from 2003.<\/p>\n<p>Through the club, he built relationships with artists and started managing Ghanaian Reggae act Black Prophet before signing Ghanaian rapper J-Town. He later managed Wavy The Creator and Eugy Official.<\/p>\n<p>He then launched and ran his own independent record label and publishing company, Nasecworld, before the launch of Small World Records.<\/p>\n<p>SmallGod is also described as \u201ca fashion enthusiast\u2019 and has collaborated with local and diaspora fashion brands like FREE THE YOUTH, Daily Paper, FILLING PIECES, STEELO, area boys, BIKERZ SUNDAYS, THE NEW ORIGINALS and Xpltcstudio.<\/p>\n<p>SmallGod recently opened his first studio facility, SmallWorld Studios, in Accra, Ghana.<\/p>\n<p>\u00a0<\/p>\n<p><em>\u201cOur Mission at Small World Records is to amplify the voices of Africa and its diaspora\u201d<\/em><\/p>\n<p><strong>SmallGod<\/strong><\/p>\n<p>\u00a0<\/p>\n<p>SmallGod said: \u201cOur mission at Small World Records is to amplify the voices of Africa and its diaspora.<\/p>\n<p>\u201cThis resounding partnership with Warner  Group will help deliver this mission by empowering emerging African artists, breaking boundaries, and resonating across continents.<\/p>\n<p>\u201cTogether, we aim to compose a symphony of boundless diversity, innovation, and passion, uniting cultures through the universal language of music with the core being from Africa.\u201d<\/p>\n<p>\u00a0<\/p>\n<p><em>\u201cOver the last few years, Warner Chappell  UK has become a real Hub for amazing African  and artists\u201d<\/em><\/p>\n<p><strong><em>Shani Gonzales, Warner Chappell  UK<\/em><\/strong><\/p>\n<p>\u00a0<\/p>\n<p>Shani Gonzales, Managing Director, Warner Chappell  UK, said: \u201cOver the last few years, Warner Chappell  UK has become a real hub for amazing African music and artists.<\/p>\n<p>\u201cThis new deal with Small World will give us even more access to the phenomenal talent coming through. Working alongside SmallGod, we can put these up-and-coming writers and artists in rooms with some of the world\u2019s biggest stars.\u201d<\/p>\n<p>\u00a0<\/p>\n<p><em>\u201cWorking with SmallGod, and his team on the Small World Roster, we will be able to connect their artists with a global audience and help them further grow their sound and international presence\u201d<\/em><\/p>\n<p><strong><em>Trenton Harrison-Lewis, Ada and Warner  UK<\/em><\/strong><\/p>\n<p>\u00a0<\/p>\n<p>Trenton Harrison-Lewis, SVP Artist and Label Development, ADA and Warner  UK, said: \u201cAt ADA, we pride ourselves on giving a world-class service to dynamic independent labels.<\/p>\n<p>\u201cWorking with SmallGod, and his team on the Small World roster, we will be able to connect their artists with a global audience and help them further grow their sound and international presence.<\/p>\n<p>\u201cI\u2019m excited to develop our partnership as we make and promote amazing music.\u201d<\/p>\n<p>According to WMG,\u00a0 SmallGod\u2019s two collaboration albums,\u00a0<em>Building Bridges<\/em>\u00a0(2021) and\u00a0<em>Connecting The Dots<\/em>\u00a0(2022), \u201cshowcased his innate ability to fuse traditional African music with a new modern-day sound and connect African music with the diaspora worldwide\u201d.<\/p>\n<p>Through these projects, he has worked with artists such as 2Baba, Black Sherif, Busiswa, Darkoo, DJ Tunez, Djz, Headie One, KiDi, Major League, NSG, Oxlade, Tiwa Savage, Vic Mensa, and more.<\/p>\n<p>\u00a0<\/p>\n<p><strong><span class=\"mb-article__stamp\"> Business Worldwide<\/span><\/strong><\/p>\n<p><!-- AI CONTENT END 2 -->\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Warner Group\u00a0(WMG) has struck up a new partnership with Small World Records, the label and publisher founded by Ghanaian music entrepreneur and artist SmallGod. The new deal will see Small World Records collaborate worldwide with teams from Warner , ADA and\u00a0Warner Chappell , \u201cto help propel\u201d Small World\u2019s roster of artists and writers to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":122600,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-122599","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Warner Strikes Partnership With Small World Records - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2023\/11\/23\/warner-strikes-partnership-with-small-world-records\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Warner Strikes Partnership With Small World Records - Ghanamma.com\" \/>\n<meta property=\"og:description\" content=\"\u00a0 Warner Group\u00a0(WMG) has struck up a new partnership with Small World Records, the label and publisher founded by Ghanaian music entrepreneur and artist SmallGod. 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