{"id":119940,"date":"2023-11-15T08:36:46","date_gmt":"2023-11-15T08:36:46","guid":{"rendered":"https:\/\/www.ghanamma.com\/2023\/11\/15\/im-unfazed-by-criticism-efya-to-critics\/"},"modified":"2023-11-15T08:36:46","modified_gmt":"2023-11-15T08:36:46","slug":"im-unfazed-by-criticism-efya-to-critics","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2023\/11\/15\/im-unfazed-by-criticism-efya-to-critics\/","title":{"rendered":"I&#8217;m Unfazed By Criticism- Efya To Critics"},"content":{"rendered":"<p><\/p>\n<div>\n<p>Songstress, Efya Nokturnal, has said she is immuned to external pressures for international recognition, emphasizing her conviction that her success on the global stage is a matter of timing.<\/p>\n<p>In an interview with Berla Mundi on TV3\u2019s New Day, Efya, who boasts an impressive tally of 45 awards, expressed her belief that achieving international acclaim is a journey that will unfold naturally.<\/p>\n<p>She dismissed the notion of rushing into projects solely to expedite the process, stating, \u201cThere\u2019s no pressure for me; it\u2019s just a process. I believe I will get there; it\u2019s just the timing.<\/p>\n<p>Everybody\u2019s timing is different, so I don\u2019t have to rush myself to go and do something just to add something up. I do not rush it; everything I do is already intended and planned. I am not rushing to do things.\u201d<\/p>\n<p>When questioned about her apparent absence from the international awards scene despite her lengthy tenure in the music industry, Efya remained nonchalant.<\/p>\n<p>She emphasized that her focus is on her fulfillment, stating, \u201cI have won about 45 awards in my career; I am not thinking about what they are thinking\u2026 It\u2019s for me first.\u201d<\/p>\n<p>Efya also advocated for an end to what she termed \u201cunnecessary comparisons\u201d between artists, highlighting the financial challenges faced by the Ghanaian music industry in comparison to other regions, particularly noting the funding disparities with artists in Nigeria.<\/p>\n<p>\u201cWe come from a place where the industry is not as big as in other places. So please stop comparing. We don\u2019t have the financial assistance as most of these artists do to be signed to international labels to be able to get access to some of the things that these people are getting access to,\u201d she asserted.<\/p>\n<p><!-- AI CONTENT END 2 -->\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Songstress, Efya Nokturnal, has said she is immuned to external pressures for international recognition, emphasizing her conviction that her success on the global stage is a matter of timing. In an interview with Berla Mundi on TV3\u2019s New Day, Efya, who boasts an impressive tally of 45 awards, expressed her belief that achieving international acclaim [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":118942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-119940","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>I&#039;m Unfazed By Criticism- Efya To Critics - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2023\/11\/15\/im-unfazed-by-criticism-efya-to-critics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I&#039;m Unfazed By Criticism- Efya To Critics - Ghanamma.com\" \/>\n<meta property=\"og:description\" content=\"Songstress, Efya Nokturnal, has said she is immuned to external pressures for international recognition, emphasizing her conviction that her success on the global stage is a matter of timing. 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