{"id":112757,"date":"2023-10-20T17:30:16","date_gmt":"2023-10-20T17:30:16","guid":{"rendered":"https:\/\/www.ghanamma.com\/2023\/10\/20\/dominion-tv-targets-africas-700-million-christian-market\/"},"modified":"2023-10-20T17:30:16","modified_gmt":"2023-10-20T17:30:16","slug":"dominion-tv-targets-africas-700-million-christian-market","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2023\/10\/20\/dominion-tv-targets-africas-700-million-christian-market\/","title":{"rendered":"Dominion TV Targets Africa\u2019s 700 million Christian Market"},"content":{"rendered":"<p><\/p>\n<div>\n<p>\u00a0<\/p>\n<p>DOMINION TV is making strategic moves to tap into the vast Christian market of over 700 million individuals across the African continent, management has revealed.<\/p>\n<p>Through the rollout of compelling contemporary\u00a0 Christian contents and a research-driven approach, Dominion TV is positioning itself as the gateway to Africa\u2019s 700 million plus Christian population for business locally and internationally.<\/p>\n<p>At an event held in Accra recently, General Manager of Dominion TV, Tracy Malone, emphasized that her outfit aspires to become Africa\u2019s premier Christian lifestyle network, delivering high-quality and compelling content to not only African Christian audiences but to a larger global audience.<\/p>\n<p>According to her, the channel\u2019s new new strategy provides a unique advantage for business owners and advertisers to connect with a broader audience through diverse, compelling content in areas such as fitness, lifestyle, music, dance and sports.<\/p>\n<p>\u201cIt\u2019s n exciting initiative. We have started with the study, so we really wanted to take an opportunity to really understand the demographics in terms of how much they [businesses] are spending, what they\u2019re watching, what they\u2019re doing, what they want to see, what their lifestyles are etc. So based on the study done, we\u2019ve created new shows that are going to be launched soon. Thatt\u2019s where you see the cooking show and sports shows, which we weren\u2019t really doing before. Now, we\u2019re putting all of that together so that people don\u2019t just come and watch Papa [Archbishop Duncan-Williams] on Sunday and then go to a different station, but they stay for movies. They come back and they watch sports\u201d, she explained.<\/p>\n<p>She also intimated that Dominion TV aims to capture the attention of children as well with high-quality content immediately after school to steer them away from vices so that in the realm of preaching and teaching, they aspire to be industry leaders.<\/p>\n<p>While acknowledging that there\u2019s still a long journey ahead, Ms. Malone expressed the optimism to collaborate with businesses, sponsors, advertisers, and those seeking to expand their reach in the market to reach the 700 million Christians across Africa.<\/p>\n<p>\u201cThere would be uplifting content, empowering content, content that helps people to go to the next level, that really makes people happy. And so that\u2019s the type of content that we want to put on the channel. That\u2019s the type of businesses that we want to represent. And it\u2019s more so about the values, being a good business, giving back to the community, not necessarily just solely Christian-based\u201d, she asserted.<\/p>\n<p>Present at the event were Founder and Vice chairwoman of Dominion TV, Archbishop Duncan-Williams and Lady Rosa Whitaker Duncan-Williams respectively; leading digital technology expert and former inaugural Director of Google West Africa, Dr. Juliete Ehimuan, as the keynote speaker who delivered a presentation on the topic: \u201cThe 700 Million Christian Market: Accessing Africa\u2019s Largest Consumer Group.\u201d<\/p>\n<p><strong>BY Nii Adjei Mensahfio<\/strong><\/p>\n<p><!-- AI CONTENT END 2 -->\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 DOMINION TV is making strategic moves to tap into the vast Christian market of over 700 million individuals across the African continent, management has revealed. Through the rollout of compelling contemporary\u00a0 Christian contents and a research-driven approach, Dominion TV is positioning itself as the gateway to Africa\u2019s 700 million plus Christian population for business [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":112758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-112757","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dominion TV Targets Africa\u2019s 700 million Christian Market - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2023\/10\/20\/dominion-tv-targets-africas-700-million-christian-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dominion TV Targets Africa\u2019s 700 million Christian Market - Ghanamma.com\" \/>\n<meta property=\"og:description\" content=\"\u00a0 DOMINION TV is making strategic moves to tap into the vast Christian market of over 700 million individuals across the African continent, management has revealed. Through the rollout of compelling contemporary\u00a0 Christian contents and a research-driven approach, Dominion TV is positioning itself as the gateway to Africa\u2019s 700 million plus Christian population for business [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ghanamma.com\/2023\/10\/20\/dominion-tv-targets-africas-700-million-christian-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Ghanamma.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-20T17:30:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ghanamma.com\/2023\/wp-content\/uploads\/2023\/10\/dominion-tv.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"616\" \/>\n\t<meta property=\"og:image:height\" content=\"429\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ghana News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ghana News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ghanamma.com\/2023\/10\/20\/dominion-tv-targets-africas-700-million-christian-market\/\",\"url\":\"https:\/\/www.ghanamma.com\/2023\/10\/20\/dominion-tv-targets-africas-700-million-christian-market\/\",\"name\":\"Dominion TV Targets Africa\u2019s 700 million Christian Market - 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