{"id":112190,"date":"2023-10-19T07:32:34","date_gmt":"2023-10-19T07:32:34","guid":{"rendered":"https:\/\/www.ghanamma.com\/2023\/10\/19\/dominion-television-leads-the-way-in-accessing-africas-growing-700-million-christian-market\/"},"modified":"2023-10-19T07:32:34","modified_gmt":"2023-10-19T07:32:34","slug":"dominion-television-leads-the-way-in-accessing-africas-growing-700-million-christian-market","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2023\/10\/19\/dominion-television-leads-the-way-in-accessing-africas-growing-700-million-christian-market\/","title":{"rendered":"Dominion Television leads the way in accessing Africa\u2019s growing 700 million Christian market"},"content":{"rendered":"<br><div id=\"article-text\">\n                        \n\n                        \n<p class=\"wp-block-paragraph\">Africa is poised to be the epicentre of Christianity for the next five decades. It is already home to the world&#8217;s largest Christian community \u2014 approximately 700 million people. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">According to the Pew Research Centre, this number will<u>\u00a0cross 1 billion in 2050<\/u>, marking a 112% surge from 517 million in 2010. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By 2060, countries on the continent will account for<u>\u00a0six of the top ten countries<\/u>\u00a0globally with the highest number of Christians.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On 13th October, Dominion TV hosted a special forum before an audience of Ghanaian advertising agencies and market influencers exploring one of Africa\u2019s largest affinity groups:\u00a0The 700 Million Christian Market at<strong>\u00a0<\/strong>Ecobank Head Office in Accra, Ghana. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The keynote speaker was\u00a0Dr. Juliete Ehimuan, Africa\u2019s iconic digital technology guru and former inaugural Director of Google West Africa. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.ghanamma.com\/wp-content\/uploads\/2023\/10\/image-289-1024x683.png\" alt=\"\" class=\"wp-image-10032396796 lazy\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Welcome remarks were presented by\u00a0Dr. Loretta Sarpong of EcoBank and Papa Ako-Addo of DStv.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">During the program the launch of Dominion TV&#8217;s bloc of children&#8217;s programming called &#8220;Proudly Me TV,&#8221; aimed at cultivating Godly development and self-worth in children of African descent was announced as well as a feature film produced by the network,\u00a0<em>A Taste of Sin<\/em>, featuring an all-star Ghanaian and Nigerian cast, including Jackie Appiah and Majid Michel.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dominion Television was founded by Archbishop Nicholas Duncan-Williams in 2014. It transitioned from a Ghanaian ministry media network to a Pan-African commercial Christian media house in 2017 with an investment from The Whitaker Group. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.ghanamma.com\/wp-content\/uploads\/2023\/10\/image-287-1024x683.png\" alt=\"\" class=\"wp-image-10032396792 lazy\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Going beyond traditional Christian programming, Dominion TV\u2019s diversified content features include films, sports, fashion, food, entertainment, documentaries and special features on finances, health, and programming to promote \u201cinspired and empowered living.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Its founder, Archbishop Nicholas Duncan-Williams and his wife, Lady Rosa Whitaker, pooled their vast experience \u2014 in ministry and business, respectively \u2014 to create a television network that pairs an Africa-focused mission with a global vision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cChristians are more than a religious bloc. In Africa, they represent a diverse base of largely young men, women, and children who collectively form the continent&#8217;s largest affinity group. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.ghanamma.com\/wp-content\/uploads\/2023\/10\/image-290-1024x683.png\" alt=\"\" class=\"wp-image-10032396797 lazy\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Yet how much is known about their market potential? Data-driven insights have been sparse. This is why we undertook a qualitative and anecdotal study to learn about this expanding demographic, said Rosa Whitaker, Dominion TV\u2019s President and Vice Chair.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Understanding the attributes of the Christian consumer market will help a range of service providers tailor offerings that better serve them. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, understanding the market is only a first step \u2014 successfully accessing it requires a platform.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/www.ghanamma.com\/wp-content\/uploads\/2023\/10\/image-288-1024x683.png\" alt=\"\" class=\"wp-image-10032396795 lazy\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;We\u2019ve been diligently expanding our presence within the Christian audience, driven by our longstanding engagement, consumer surveys, and viewership patterns.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;This is a huge market that has been hidden in plain sight and we are demystifying it,\u201d said Tracy Malone, Dominion TV\u2019s GM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dominion TV can be accessed 24\/7 in 48 African countries on DSTV (Channel 352), GOtv (Channel 181), and digitally.<\/p>\n\n \n                               <p><strong>DISCLAIMER: <\/strong>The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.<\/p>      \n                <!-- Post Tags -->\n                \n\n                         \n                                             \n                    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Africa is poised to be the epicentre of Christianity for the next five decades. It is already home to the world&#8217;s largest Christian community \u2014 approximately 700 million people. According to the Pew Research Centre, this number will\u00a0cross 1 billion in 2050, marking a 112% surge from 517 million in 2010. By 2060, countries on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":112191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-112190","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dominion Television leads the way in accessing Africa\u2019s growing 700 million Christian market - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2023\/10\/19\/dominion-television-leads-the-way-in-accessing-africas-growing-700-million-christian-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dominion Television leads the way in accessing Africa\u2019s growing 700 million Christian market - Ghanamma.com\" \/>\n<meta property=\"og:description\" content=\"Africa is poised to be the epicentre of Christianity for the next five decades. It is already home to the world&#8217;s largest Christian community \u2014 approximately 700 million people. According to the Pew Research Centre, this number will\u00a0cross 1 billion in 2050, marking a 112% surge from 517 million in 2010. By 2060, countries on [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ghanamma.com\/2023\/10\/19\/dominion-television-leads-the-way-in-accessing-africas-growing-700-million-christian-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Ghanamma.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-19T07:32:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ghanamma.com\/2023\/wp-content\/uploads\/2023\/10\/image-287-1024x683-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ghana News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ghana News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ghanamma.com\/2023\/10\/19\/dominion-television-leads-the-way-in-accessing-africas-growing-700-million-christian-market\/\",\"url\":\"https:\/\/www.ghanamma.com\/2023\/10\/19\/dominion-television-leads-the-way-in-accessing-africas-growing-700-million-christian-market\/\",\"name\":\"Dominion Television leads the way in accessing Africa\u2019s growing 700 million Christian market - Ghanamma.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.ghanamma.com\/2023\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ghanamma.com\/2023\/10\/19\/dominion-television-leads-the-way-in-accessing-africas-growing-700-million-christian-market\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ghanamma.com\/2023\/10\/19\/dominion-television-leads-the-way-in-accessing-africas-growing-700-million-christian-market\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ghanamma.com\/2023\/wp-content\/uploads\/2023\/10\/image-287-1024x683-1.png\",\"datePublished\":\"2023-10-19T07:32:34+00:00\",\"dateModified\":\"2023-10-19T07:32:34+00:00\",\"author\":{\"@id\":\"https:\/\/www.ghanamma.com\/2023\/#\/schema\/person\/6f91dab2e50bbbfe895c93e7e84e7f74\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.ghanamma.com\/2023\/10\/19\/dominion-television-leads-the-way-in-accessing-africas-growing-700-million-christian-market\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ghanamma.com\/2023\/10\/19\/dominion-television-leads-the-way-in-accessing-africas-growing-700-million-christian-market\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ghanamma.com\/2023\/10\/19\/dominion-television-leads-the-way-in-accessing-africas-growing-700-million-christian-market\/#primaryimage\",\"url\":\"https:\/\/www.ghanamma.com\/2023\/wp-content\/uploads\/2023\/10\/image-287-1024x683-1.png\",\"contentUrl\":\"https:\/\/www.ghanamma.com\/2023\/wp-content\/uploads\/2023\/10\/image-287-1024x683-1.png\",\"width\":1024,\"height\":683},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ghanamma.com\/2023\/10\/19\/dominion-television-leads-the-way-in-accessing-africas-growing-700-million-christian-market\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ghanamma.com\/2023\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dominion Television leads the way in accessing Africa\u2019s growing 700 million Christian market\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ghanamma.com\/2023\/#website\",\"url\":\"https:\/\/www.ghanamma.com\/2023\/\",\"name\":\"Ghanamma.com\",\"description\":\"Ghana mma provides breaking news, top stories in Ghana, Africa, business, entertainment, politics and more.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ghanamma.com\/2023\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ghanamma.com\/2023\/#\/schema\/person\/6f91dab2e50bbbfe895c93e7e84e7f74\",\"name\":\"Ghana News\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ghanamma.com\/2023\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/22cb97c2b08df229330efb2b8c2645feaae8d3ca3ee434035fbb668b5b82f570?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/22cb97c2b08df229330efb2b8c2645feaae8d3ca3ee434035fbb668b5b82f570?s=96&d=mm&r=g\",\"caption\":\"Ghana News\"},\"sameAs\":[\"https:\/\/www.ghanamma.com\/2023\"],\"url\":\"https:\/\/www.ghanamma.com\/2023\/author\/ghanamma\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dominion Television leads the way in accessing Africa\u2019s growing 700 million Christian market - Ghanamma.com","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ghanamma.com\/2023\/10\/19\/dominion-television-leads-the-way-in-accessing-africas-growing-700-million-christian-market\/","og_locale":"en_US","og_type":"article","og_title":"Dominion Television leads the way in accessing Africa\u2019s growing 700 million Christian market - Ghanamma.com","og_description":"Africa is poised to be the epicentre of Christianity for the next five decades. It is already home to the world&#8217;s largest Christian community \u2014 approximately 700 million people. According to the Pew Research Centre, this number will\u00a0cross 1 billion in 2050, marking a 112% surge from 517 million in 2010. By 2060, countries on [&hellip;]","og_url":"https:\/\/www.ghanamma.com\/2023\/10\/19\/dominion-television-leads-the-way-in-accessing-africas-growing-700-million-christian-market\/","og_site_name":"Ghanamma.com","article_published_time":"2023-10-19T07:32:34+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/www.ghanamma.com\/2023\/wp-content\/uploads\/2023\/10\/image-287-1024x683-1.png","type":"image\/png"}],"author":"Ghana News","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ghana News","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ghanamma.com\/2023\/10\/19\/dominion-television-leads-the-way-in-accessing-africas-growing-700-million-christian-market\/","url":"https:\/\/www.ghanamma.com\/2023\/10\/19\/dominion-television-leads-the-way-in-accessing-africas-growing-700-million-christian-market\/","name":"Dominion Television leads the way in accessing Africa\u2019s growing 700 million Christian market - Ghanamma.com","isPartOf":{"@id":"https:\/\/www.ghanamma.com\/2023\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ghanamma.com\/2023\/10\/19\/dominion-television-leads-the-way-in-accessing-africas-growing-700-million-christian-market\/#primaryimage"},"image":{"@id":"https:\/\/www.ghanamma.com\/2023\/10\/19\/dominion-television-leads-the-way-in-accessing-africas-growing-700-million-christian-market\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ghanamma.com\/2023\/wp-content\/uploads\/2023\/10\/image-287-1024x683-1.png","datePublished":"2023-10-19T07:32:34+00:00","dateModified":"2023-10-19T07:32:34+00:00","author":{"@id":"https:\/\/www.ghanamma.com\/2023\/#\/schema\/person\/6f91dab2e50bbbfe895c93e7e84e7f74"},"breadcrumb":{"@id":"https:\/\/www.ghanamma.com\/2023\/10\/19\/dominion-television-leads-the-way-in-accessing-africas-growing-700-million-christian-market\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ghanamma.com\/2023\/10\/19\/dominion-television-leads-the-way-in-accessing-africas-growing-700-million-christian-market\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ghanamma.com\/2023\/10\/19\/dominion-television-leads-the-way-in-accessing-africas-growing-700-million-christian-market\/#primaryimage","url":"https:\/\/www.ghanamma.com\/2023\/wp-content\/uploads\/2023\/10\/image-287-1024x683-1.png","contentUrl":"https:\/\/www.ghanamma.com\/2023\/wp-content\/uploads\/2023\/10\/image-287-1024x683-1.png","width":1024,"height":683},{"@type":"BreadcrumbList","@id":"https:\/\/www.ghanamma.com\/2023\/10\/19\/dominion-television-leads-the-way-in-accessing-africas-growing-700-million-christian-market\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ghanamma.com\/2023\/"},{"@type":"ListItem","position":2,"name":"Dominion Television leads the way in accessing Africa\u2019s growing 700 million Christian market"}]},{"@type":"WebSite","@id":"https:\/\/www.ghanamma.com\/2023\/#website","url":"https:\/\/www.ghanamma.com\/2023\/","name":"Ghanamma.com","description":"Ghana mma provides breaking news, top stories in Ghana, Africa, business, entertainment, politics and more.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ghanamma.com\/2023\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.ghanamma.com\/2023\/#\/schema\/person\/6f91dab2e50bbbfe895c93e7e84e7f74","name":"Ghana News","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ghanamma.com\/2023\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/22cb97c2b08df229330efb2b8c2645feaae8d3ca3ee434035fbb668b5b82f570?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/22cb97c2b08df229330efb2b8c2645feaae8d3ca3ee434035fbb668b5b82f570?s=96&d=mm&r=g","caption":"Ghana News"},"sameAs":["https:\/\/www.ghanamma.com\/2023"],"url":"https:\/\/www.ghanamma.com\/2023\/author\/ghanamma\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2023\/wp-json\/wp\/v2\/posts\/112190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2023\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2023\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2023\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2023\/wp-json\/wp\/v2\/comments?post=112190"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2023\/wp-json\/wp\/v2\/posts\/112190\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2023\/wp-json\/wp\/v2\/media\/112191"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2023\/wp-json\/wp\/v2\/media?parent=112190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2023\/wp-json\/wp\/v2\/categories?post=112190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2023\/wp-json\/wp\/v2\/tags?post=112190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}