{"id":109719,"date":"2023-10-12T11:26:59","date_gmt":"2023-10-12T11:26:59","guid":{"rendered":"https:\/\/www.ghanamma.com\/2023\/10\/12\/person-behind-viral-drake-and-the-weeknd-emulation-on-why-they-believe-licensing-voices-for-ai-is-future-of-music\/"},"modified":"2023-10-12T11:26:59","modified_gmt":"2023-10-12T11:26:59","slug":"person-behind-viral-drake-and-the-weeknd-emulation-on-why-they-believe-licensing-voices-for-ai-is-future-of-music","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2023\/10\/12\/person-behind-viral-drake-and-the-weeknd-emulation-on-why-they-believe-licensing-voices-for-ai-is-future-of-music\/","title":{"rendered":"Person behind viral Drake and The Weeknd emulation on why they believe licensing voices for AI Is \u2018future of music\u2019"},"content":{"rendered":"<br><div id=\"article-text\">\n                        \n\n                        \n<p class=\"wp-block-paragraph\">The person behind the\u00a0ongoing Ghostwriter project, which was responsible for the viral track \u201cHeart on My Sleeve\u201d earlier this year, has given\u00a0<em>Billboard<\/em>\u00a0their first-ever interview.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In a conversation with Kristin Robinson conducted alongside\u00a0@ghostwriter977\u2019s manager, who\u2014like their client\u2014has chosen to remain anonymous, the unknown individual looks back on the impetus behind the project while also looking ahead to what they see as the \u201cfuture of music.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As you\u2019ll recall, \u201cHeart on My Sleeve\u201d featured AI-generated imitations of\u00a0Drake\u00a0and\u00a0The Weeknd\u2019s voice. While the song was briefly available on major streaming platforms amid its\u00a0TikTok-fueled popularity, it was ultimately pulled from such services by UMG. Notably, it was also made without the permission of either emulated artist.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But in the new interview, Ghostwriter&#8217;s manager says this initial release was intentionally designed as &#8220;an experiment to prove the market was there.&#8221; Moving forward, future releases will not be pushed to traditional streaming platforms without the artists themselves being involved.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CyQukOWu7AL\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"\/> \n\n\n\n<p class=\"wp-block-paragraph\">Both Ghoswriter and their manager mention the possibility of artists one day being open to the idea of licensing their voices for AI-related uses. In theory, Ghostwriter explained, these types of projects would be labeled separately from the actual artist&#8217;s catalog on streaming services and elsewhere so as not to deceive listeners.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8220;Maybe it sounds cheesy, but this is a lot bigger than me and Ghostwriter,&#8221; they said. &#8220;It\u2019s the future of music.&#8221;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The full interview also sees Ghostwriter and their manager discussing their recent push to be eligible for potential Grammy awards, the second Ghostwriter release \u201cWhiplash,\u201d the ethical concerns raised regarding this type of tech being used to emulate the voices of dead artists,\u00a0and much more. As Robinson\u00a0<a href=\"https:\/\/twitter.com\/wordsbykristin\/status\/1712151352301015382\" target=\"_blank\" rel=\"noreferrer noopener\">said<\/a>\u00a0when sharing the piece on Wednesday, this gets into a story that&#8217;s arguably &#8220;more definining&#8221; and &#8220;controversial&#8221; than any other in the AI-and-music discourse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meanwhile, legendary music exec Jimmy Iovine\u00a0recently shared\u00a0his own thoughts on AI in an interview with Consequence of Sound for the publication&#8217;s\u00a0<em>Consequence UNCUT<\/em>\u00a0podcast.\u00a0Listen here.<\/p>\n \n                               <p><strong>DISCLAIMER: <\/strong>The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.<\/p>      \n                <!-- Post Tags -->\n                \n\n                         \n                                             \n                    <\/div><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><script async src=\"\/\/www.tiktok.com\/embed.js\"><\/script>\n","protected":false},"excerpt":{"rendered":"<p>The person behind the\u00a0ongoing Ghostwriter project, which was responsible for the viral track \u201cHeart on My Sleeve\u201d earlier this year, has given\u00a0Billboard\u00a0their first-ever interview. In a conversation with Kristin Robinson conducted alongside\u00a0@ghostwriter977\u2019s manager, who\u2014like their client\u2014has chosen to remain anonymous, the unknown individual looks back on the impetus behind the project while also looking ahead [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":109720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-109719","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Person behind viral Drake and The Weeknd emulation on why they believe licensing voices for AI Is \u2018future of music\u2019 - Ghanamma.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghanamma.com\/2023\/10\/12\/person-behind-viral-drake-and-the-weeknd-emulation-on-why-they-believe-licensing-voices-for-ai-is-future-of-music\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Person behind viral Drake and The Weeknd emulation on why they believe licensing voices for AI Is \u2018future of music\u2019 - Ghanamma.com\" \/>\n<meta property=\"og:description\" content=\"The person behind the\u00a0ongoing Ghostwriter project, which was responsible for the viral track \u201cHeart on My Sleeve\u201d earlier this year, has given\u00a0Billboard\u00a0their first-ever interview. In a conversation with Kristin Robinson conducted alongside\u00a0@ghostwriter977\u2019s manager, who\u2014like their client\u2014has chosen to remain anonymous, the unknown individual looks back on the impetus behind the project while also looking ahead [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ghanamma.com\/2023\/10\/12\/person-behind-viral-drake-and-the-weeknd-emulation-on-why-they-believe-licensing-voices-for-ai-is-future-of-music\/\" \/>\n<meta property=\"og:site_name\" content=\"Ghanamma.com\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-12T11:26:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ghanamma.com\/2023\/wp-content\/uploads\/2023\/10\/image-201.png\" \/>\n\t<meta property=\"og:image:width\" content=\"920\" \/>\n\t<meta property=\"og:image:height\" content=\"518\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ghana News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ghana News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ghanamma.com\/2023\/10\/12\/person-behind-viral-drake-and-the-weeknd-emulation-on-why-they-believe-licensing-voices-for-ai-is-future-of-music\/\",\"url\":\"https:\/\/www.ghanamma.com\/2023\/10\/12\/person-behind-viral-drake-and-the-weeknd-emulation-on-why-they-believe-licensing-voices-for-ai-is-future-of-music\/\",\"name\":\"Person behind viral Drake and The Weeknd emulation on why they believe licensing voices for AI Is \u2018future of music\u2019 - 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