Popular Ghanaian actor and businessman Mawuli Gavor says Nigerians businesses appreciate the entertainment industry and are reaping from their huge investments in the industry.
He believes the West African country is beginning to reap the rewards of the investments it has made over the years.
According to him, the Nigerian banks have understood that businesses are deliberately funding the content creations that are generating talkability in Africa and beyond.
Mawuli Gavor further urged his Ghanaian compatriots to appreciate the painstaking investment Nigeria has made and stop the needless comparison.
“Nigerians aren’t idiots for doing the things that they did to get to where they are. So when they are successful, don’t look around and say why it didn’t happen to Ghana. GT Bank saw the potential in entertainment. They formed an entertainment wing at Ndani TV and produced their own content. Access Bank also saw potential in entertainment, formed Accelerate TV, and created their own content. UBA saw the entertainment opportunity and formed Red TV,” he explained.
A number of Nigerian banks have developed massive interest in the growth of the showbiz industry and are supporting the construction of cinemas as well as the provision of infrastructure to galvanise its growth.
They are also funding some musicians and their projects, all in a bid to put them on the global stage.
Speaking to Amelley Djosu on Joy Prime’s Celeb Biz, Mr. Gavor expressed belief that entertainment is a multi-billion dollar sector that can rake in a lot of money into the Ghanaian economy if the right investments are made.
“Let’s not be naïve, and let’s not pretend not to see the potential that is right in front of us. Entertainment makes huge money. So if you think that these big banks – GTA, Access Bank, and UBA – are silly and you’re the only one who knows what you’re doing, no problem. That’s fine. They will continue to thrive, and we will continue to be here making excuses,” the businessman indicated.
He called on the government and corporate Ghana to learn from the blueprint the Nigerians have created in order to grow the showbiz industry.
The accountant-turned-actor is of the firm belief that Ghanaians have an incredible wealth of talents, and with the needed investments, the country’s entertainment sector will blossom.
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