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Sunday, December 10, 2023

AnimaxFYB Studios unveils video for Mimi Plange x Nike Lebron ‘Ceremony’ sneakers

Ghana’s esteemed animation powerhouse, AnimaxFYB Studios, has released the official promotional video for the highly-anticipated Mimi Plange x Nike LeBron ‘Ceremony’ sneaker. 

This collaboration marks a significant milestone in the world of African animation and sports fashion.

The Mimi Plange x Nike LeBron 20 collaboration showcases exquisite floral embroidery adorning the entire white-based upper, complemented by striking infrared accents on the iconic Swoosh logos, tongue, and sockliner. Plange’s distinctive logo is elegantly featured on both the footbed and heel tab, adding a personal touch to this extraordinary design.

The AnimaxFYB team enthusiastically embraced the opportunity to craft this video, viewing it not only as a project but as a cultural endeavor to bring creativity back to its roots. 

Drawing inspiration from the revered sacred rocks with deep ritualistic significance in West Africa, the animation incorporates ancient insibidi (from the Igbo tribe) and adinkra (Akan tribe) symbols. 

Each symbol intricately reflects a distinct facet of the shoe brand, ingeniously linking it to the legacy of LeBron James. 

“Beyond a mere sneaker, our design concept seeks to encapsulate the essence of life’s journey, leadership, energy, and love, all rooted in the unshakable foundation of its alter ego, LeBron James,” Francis Y. Brown the Creative Director noted.

Grateful for the privilege of contributing to this monumental project, AnimaxFYB Studios looks forward to further collaborations in the near future. The ‘Ceremony’ sneaker is now available for purchase, inviting enthusiasts to experience the fusion of art, culture, and athleticism.

Mimi Plange crafted a ‘Ceremony’ colorway of LeBron’s 20th signature sneaker that connects his legacy in basketball. 

The design considers LeBron’s Journey as the most-anticipated draft prospect of all-time to a wise veteran and notes its similarities to the youth-to-elder transformation celebrated by the Maasai people of Africa.

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