Ghanaian musician Nicholas Omane Acheampong has a rather unexpected viewpoint concerning the frequency of music releases and its impact on an artiste’s longevity in the industry.
The Aporsor hitmaker asserted that the rapid release of songs could contribute to an artiste’s decline in popularity over time.
Akyeampong, whose career spans over two decades, has witnessed the evolution of the music industry firsthand.
He shared his thoughts on the changing landscape of the industry and the pitfalls that some musicians fall into in a recent interview on Kingdom FM.
According to him, the current trend of churning out songs at a rapid pace in an attempt to maintain visibility can ultimately lead to burnout and creative stagnation.
He explained that while frequent releases of songs might garner attention in the short term, they could dilute an artiste’s brand and artistic identity over time.
“When you release a song more often, you lose your relevance when you become quiet just a year.
My songs do not make too much noise on air but I’m one of the most champions in the industry. This means that it is the number of music you record that will keep you relevant in the industry. Just a single song can keep you in the industry forever.”
Akyeampong urged fellow musicians to focus on the craftsmanship of their music, ensuring that each release resonates deeply with the audience rather than just filling the airwaves.
Source: graphic.com.gh
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