{"id":985007,"date":"2022-02-10T19:02:40","date_gmt":"2022-02-10T19:02:40","guid":{"rendered":"https:\/\/www.ghanamma.com\/2022\/02\/10\/hyundai-moving-back-into-japanese-market-with-online-ev-sales\/"},"modified":"2022-02-10T19:02:40","modified_gmt":"2022-02-10T19:02:40","slug":"hyundai-moving-back-into-japanese-market-with-online-ev-sales","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2022\/02\/10\/hyundai-moving-back-into-japanese-market-with-online-ev-sales\/","title":{"rendered":"Hyundai moving back into Japanese market with online EV sales"},"content":{"rendered":"

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\n \"Hyundai\n<\/div>\n

Hyundai plans to sell its midsize electric SUV Ioniq 5 online in Japan beginning in May.\u00a0 Photo courtesy of Hyundai Motor<\/p>\n

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SEOUL, Feb. 10 (UPI) —<\/span> South Korean automaker Hyundai Motor announced it will again move into the Japanese market 12 years after leaving due to disappointing sales.<\/p>\n

CEO Chang Jae-hoon said Tuesday that this time around, the Seoul-based company would embrace a new strategy of selling electric vehicles online.\n<\/p>\n<\/article>\n

Hyundai sold just 15,000 passenger cars in Japan between 2001 and 2009.<\/p>\n

‘In the Japanese market, we hope to help the country achieve carbon neutrality by providing zero-emission vehicles like fuel-cell cars and electric vehicles,” Chang said at an online press conference in Tokyo.\n<\/p>\n

Hyundai plans to take orders in May for two models of the Nexo SUV fuel-cell vehicle and the Ioniq 5 midsize crossover electric car. Deliveries will start in July.<\/p>\n

Japanese consumers can make orders through Hyundai Motor’s website or via a mobile app.<\/p>\n

Hyundai Motor was not the only overseas brand that faced dismal sales in Japan, where customers show a great preference for domestic brands like Toyota and Honda.\n<\/p>\n

Of some 5 million cars sold annually in Japan, up to 90% are from these two brands.<\/p>\n

“Japan’s retail costs are notoriously high in the automotive market. Hence, it appears to be a good strategy to go online with electric vehicles just as Tesla did,” Daelim University automotive Professor Kim Pil-soo told UPI News Korea.\n<\/p>\n

“Japan has good infrastructure for electric cars and fuel-cell vehicles. I think Hyundai Motor’s tactics will work this time around. It can capture a decent market share,” he said.\n<\/p>\n

When asked about the volatile relations between Japan and South Korea, Kim said customers care more about quality than politics or diplomacy.<\/p>\n

In July 2019, Japan put export restrictions on key semiconductor materials to South Korea, which houses the world’s top two memory chipmakers, Samsung Electronics and SK hynix.<\/p>\n

The Japanese government adopted the measure after South Korea’s top court ordered Japanese companies in 2018 to compensate Korean victims of forced labor during World War II.<\/p>\n

The move prompted South Koreans to carry out a nationwide boycott of Japanese products.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Hyundai plans to sell its midsize electric SUV Ioniq 5 online in Japan beginning in May.\u00a0 Photo courtesy of Hyundai Motor SEOUL, Feb. 10 (UPI) — South Korean automaker Hyundai Motor announced it will again move into the Japanese market 12 years after leaving due to disappointing sales. CEO Chang Jae-hoon said Tuesday that this […]<\/p>\n","protected":false},"author":1,"featured_media":985008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[],"class_list":["post-985007","post","type-post","status-publish","format-standard","has-post-thumbnail","category-world"],"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/985007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/comments?post=985007"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/985007\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/media?parent=985007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/categories?post=985007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/tags?post=985007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}