{"id":980074,"date":"2022-02-07T14:52:57","date_gmt":"2022-02-07T14:52:57","guid":{"rendered":"https:\/\/www.ghanamma.com\/2022\/02\/07\/activision-deal-will-help-microsoft-to-democratise-game-building\/"},"modified":"2022-02-07T14:52:57","modified_gmt":"2022-02-07T14:52:57","slug":"activision-deal-will-help-microsoft-to-democratise-game-building","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2022\/02\/07\/activision-deal-will-help-microsoft-to-democratise-game-building\/","title":{"rendered":"Activision deal will help Microsoft to 'democratise game building'"},"content":{"rendered":"

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Microsoft’s Activision deal will help the company to “democratise game building”. Satya Nadella, the US software company\u2019s chief executive, has explained the firm’s ambition behind the $75 billion acquisition, which is the world\u2019s biggest-ever tech deal.<\/p>\n

Nadella explained that the purchase would enable it to “democratise game building, which today is only done in the context of entertainment”. The Microsoft boss told the Financial Times newspaper: “We can start dreaming [that] through these metaverses I can literally be in the game, just like I can be in a conference room with you in a meeting. That metaphor\u2009…\u2009will manifest itself in different contexts.”<\/p>\n

Nadella also disputed the idea that the acquisition is anti-competitive. He said: “Even post this acquisition, we will be number three with sort of low-teens share [of the video games market]\u2009…\u2009We will be a bit player in what will be a highly fragmented place.”<\/p>\n

Microsoft announced the record-breaking deal in January. The move represents the biggest acquisition in the company’s history. Nadella said at the time: “We’re investing deeply in world-class content, community and the cloud to usher in a new era of gaming that puts players and creators first and makes gaming safe, inclusive and accessible to all.”<\/p>\n

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Microsoft’s Activision deal will help the company to “democratise game building”. Satya Nadella, the US software company\u2019s chief executive, has explained the firm’s ambition behind the $75 billion acquisition, which is the world\u2019s biggest-ever tech deal. Nadella explained that the purchase would enable it to “democratise game building, which today is only done in the […]<\/p>\n","protected":false},"author":1,"featured_media":980075,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[820],"tags":[],"class_list":["post-980074","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology"],"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/980074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/comments?post=980074"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/980074\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/media?parent=980074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/categories?post=980074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/tags?post=980074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}