{"id":917654,"date":"2022-01-19T12:42:17","date_gmt":"2022-01-19T12:42:17","guid":{"rendered":"https:\/\/www.ghanamma.com\/news\/2022\/01\/19\/uk-bans-ad-showing-girl-eating-cheese-while-hanging-upside-down\/"},"modified":"2022-01-19T12:42:17","modified_gmt":"2022-01-19T12:42:17","slug":"uk-bans-ad-showing-girl-eating-cheese-while-hanging-upside-down","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2022\/01\/19\/uk-bans-ad-showing-girl-eating-cheese-while-hanging-upside-down\/","title":{"rendered":"UK bans ad showing girl eating cheese while hanging upside down"},"content":{"rendered":"

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Britain’s advertising regulator has banned a TV ad that showed a girl eating cheese while hanging upside down, saying it could promote behaviour that could lead to choking. <\/p>\n

The ad for Dairylea cheese, a brand of U.S. snacks giant Mondelez, had been shown on British video-on-demand services in August last year. <\/p>\n

It featured two girls, aged six and eight, hanging upside down from a soccer goalpost, discussing where food went when you hang upside down. One of the girls then ate a piece of Dairylea cheese. <\/p>\n

The Advertising Standards Authority said children could try to emulate the girls, and one person had complained that a three-year-old relative had eaten food while hanging upside down after seeing the ad. <\/p>\n

Mondelez said the ad was aimed at parents, and had been shown only on programming for adults. <\/p>\n

The girls were close enough to the ground to be safe from falling, and adults supervising them could be seen in the background. <\/p>\n

However, the ASA concluded these were not sufficient factors to reduce the risk of harm. <\/p>\n

Source: The Standard Media Kenya<\/a> <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Britain’s advertising regulator has banned a TV ad that showed a girl eating cheese while hanging upside down, saying it could promote behaviour that could lead to choking. The ad for Dairylea cheese, a brand of U.S. snacks giant Mondelez, had been shown on British video-on-demand services in August last year. It featured two girls, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"class_list":["post-917654","post","type-post","status-publish","format-standard","category-headlines"],"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/917654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/comments?post=917654"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/917654\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/media?parent=917654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/categories?post=917654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/tags?post=917654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}