Access Bank (Ghana) Plc’s online TV series \u201cAll Walks of Life\u201d was adjudged best Corporate Brand Series for 2021, by the Ghana Movie Awards. The award was announced at the virtual Ghana Movie Awards held on Friday, 31st December 2021. <\/p>\n As a bank committed to positively changing the narrative about Africa through the creative arts industry, Access Bank found creative ways of keeping customers engaged, entertained, and educated on social, economic, and various topical life issues, while directing them to its digital banking products through this online TV series. This helped to mitigate the boredom brought about by the COVID-19 pandemic, which restricted movement and brought the world to a virtual halt.<\/p>\n Remarking on the novel award, Mr. Olumide Olatunji, MD of Access Bank said the award is a testament to the bank\u2019s commitment to changing the narrative about Africa. He noted that, with an increase in internet penetration and a growing desire for online content consumption, Access Bank positioned its brand as a bank of choice for all categories of customers.<\/p>\n \u201cAs we build a strong retail banking franchise for our customers in Ghana and across the continent, we want to be part of the conversation and highlight Access Bank\u2019s brand position as a lifestyle choice for everyone, no matter the social bracket you belong to to,\u201d Mr. Olatunji said. He was excited Access Bank could engineer such a beautiful concept; the first of its kind from the banking sector.<\/p>\n Also commenting on the award, Mr. Oluwaseun David-Akindele, Ag. Head of Corporate Communications noted that the bank had made history with its entry into the Ghanaian movie space with this novelty. \u201cThis is an unusual and history-making activity for us as a bank, to be recognized for work done in a non-banking endeavor. An activity that remains the first of its kind in the industry and we are happy we took the lead\u201d he said. <\/p>\n Mr. Akindele thanked all stakeholders who contributed to this success. The online TV series which was aired on the Bank\u2019s YouTube channel (access bank ghana) featured renowned actors in the Ghanaian movie industry such as Adjetey Annang, Nikki Samonas, Roselyn Ngissah, Belinda Dzattah, and a host of others.<\/p>\n Operating from 53 business locations across the country, Access Bank continues to build solid long-term relationships with customers based on trust, digital innovations, good customer service, and transparency. The bank has over the years developed a deep understanding of its customers, delivering excellent services and empowering them to achieve more through financial education.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" Olumide Olatunji, MD of Access Bank (in white) with Access Bank team and casts of the series Access Bank (Ghana) Plc’s online TV series \u201cAll Walks of Life\u201d was adjudged best Corporate Brand Series for 2021, by the Ghana Movie Awards. The award was announced at the virtual Ghana Movie Awards held on Friday, 31st […]<\/p>\n","protected":false},"author":1,"featured_media":745071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-745070","post","type-post","status-publish","format-standard","has-post-thumbnail","category-local-news"],"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/745070","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/comments?post=745070"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/745070\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/media?parent=745070"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/categories?post=745070"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/tags?post=745070"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Olumide](\"https:\/\/www.ghanamma.com\/wp-content\/uploads\/2022\/01\/37056659.295.jpg\" "\\"Olumide")
Olumide Olatunji, MD of Access Bank (in white) with Access Bank team and casts of the series<\/span><\/span><\/p>\n<\/div>\n
\n\u201cI use this opportunity to acknowledge Emerge Ghana Ltd, producer of the series, Kasapreko our sponsor, CompuGhana, our advertising partner, the hardworking Casts and Crew of this entertaining online TV series\u201d.<\/p>\n