<\/p>\n
Umbro South Africa has entered into a multi-year exclusive partnership agreement with the Confederation of African Football (CAF).<\/p>\n
The comprehensive partnership will see the iconic sports brand become the exclusive technical sponsor for CAF organized tournaments and events. The partnership will commence in January 2022, where Umbro will kit all referees, volunteers, and associated personnel for the TotalEnergies Africa Cup of Nations Cameroon 2021; in addition to supplying the tournament\u2019s official ball.<\/p>\n
Named after host country Cameroon\u2019s traditional outfits, the official \u2018Toghu\u2019 match ball features vibrantly coloured panels inspired by the finely embroidered designs of the cultural garments. Fans will be able to purchase the official replica ball as part of a limited-edition collectible range created for the tournament, which will be available online through\u00a0Umbro South Africa,\u00a0CAF Online\u00a0and\u00a0Geronimo Africa.<\/p>\n
\u201cThis is a proud moment for Umbro in Africa and demonstrates our commitment to the development of football on the continent at all levels, from amateur grassroots to the grandstands of the professional game. The intentions of our team are clear; we are here to work and support African football for the long-term,\u201d said Byron Mulholland, Director at Umbro South Africa.<\/p>\n
\u201cFor a very long time, we have contributed to the building of African football, and we are excited to continue this work in association with the continent\u2019s organizing body, CAF. We are honoured to have the double diamond featured on Africa\u2019s greatest football stage once again and look forward to replicating this at all CAF events, including the upcoming Pan-Africa Schools Football Championship.\u201d<\/p>\n
CAF General Secretary Veron Mosengo-Omba said: \u201cUmbro has been an intrinsic part of African football for a long period, and we are pleased to finally formalise this relationship and ensure that we take this to another level. This CAF, ably led by President Patrice Motsepe, is building a strong rapport with the commercial world and Umbro\u2019s partnership further demonstrates this. With \u2018Toghu\u2019 now an official match ball, we hope that this ball can create many lasting memories after the final whistle of the TotalEnergies Africa Cup of Nations.\u201d<\/p>\n
In addition to technical sponsorship and the provision of official uniforms for tournament personnel, the partnership will be focused and driven by a strong emphasis on increasing the visibility and commercial aspects of African football. As such, amongst other planned initiatives, CAF and Umbro will introduce a landmark football news aggregation app, powered by Geronimo for teams and their fans across Africa.<\/p>\n
\u201cThe credible and holistic support of African football underscores every element of this partnership\u201d, added Kirby Stein, Umbro South Africa\u2019s Team Liaison Manager. \u201cOur goal is to continue to support federations and teams across the African continent and together with CAF, we\u2019ve planned some exciting commercial initiatives for our partnered teams to further enable their digital and commercial strategies.\u201d<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Umbro South Africa has entered into a multi-year exclusive partnership agreement with the Confederation of African Football (CAF). The comprehensive partnership will see the iconic sports brand become the exclusive technical sponsor for CAF organized tournaments and events. The partnership will commence in January 2022, where Umbro will kit all referees, volunteers, and associated personnel […]<\/p>\n","protected":false},"author":1,"featured_media":738514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-738513","post","type-post","status-publish","format-standard","has-post-thumbnail","category-local-news"],"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/738513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/comments?post=738513"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/738513\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/media?parent=738513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/categories?post=738513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/tags?post=738513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}