{"id":1269521,"date":"2022-12-23T18:25:22","date_gmt":"2022-12-23T18:25:22","guid":{"rendered":"https:\/\/www.ghanamma.com\/2022\/12\/23\/radio-presenters-reluctance-to-play-christmas-carols-affecting-patronage-of-goods\/"},"modified":"2022-12-23T18:25:22","modified_gmt":"2022-12-23T18:25:22","slug":"radio-presenters-reluctance-to-play-christmas-carols-affecting-patronage-of-goods","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2022\/12\/23\/radio-presenters-reluctance-to-play-christmas-carols-affecting-patronage-of-goods\/","title":{"rendered":"Radio presenters\u2019 reluctance to play Christmas carols affecting patronage of goods"},"content":{"rendered":"

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When was the last time you heard your favourite radio presenter or DJ play a Christmas carol?<\/p>\n

Is it because they\u2019re tired of playing the same tune over and over again?<\/p>\n

Do you know traders selling Christmas-related items depend on them to sell their goods?<\/p>\n

Well, traders in the Kumasi Business District are lamenting the calm atmosphere is affecting their business as Luv FM\u2019s Abigail Owusu Bonsu explores the situation.<\/p>\n

Luv FM\u2019s DJ Reuben is a lover of Christmas carols. He would\u2019ve started playing the carols from the first week of December.<\/p>\n

It\u2019s December 12 and he\u2019s yet to drop a Christmas beat on his drive-time show.<\/p>\n

Interestingly, he reveals his listeners have expressed displeasure towards the carols.<\/p>\n

They believe they are not suitable under the current economic conditions.<\/p>\n

\u201cI started my show with Christmas carols and I asked listeners during the call in section whether or not they are ready for Christmas. They said they are not ready, there\u2019s no money in their pockets for Christmas and so what is the essence of playing the Christmas carols,\u201d he said.<\/p>\n

\"Radio
DJ Reuben reveals his listeners have expressed displeasure towards the carols.<\/strong><\/figcaption><\/figure>\n

For Akan radio stations, they would normally depend on\u00a0Christmas\u00a0song releases from popular musicians to spice up the season.<\/p>\n

This is however missing nowadays. Nhyira FM\u2019s radio DJ Asanka de Boyosman, explained that the zeal for the season has dampened due to lack of new Christmas songs to kindle the moment.<\/p>\n

\u201cFor the past 22 years that I\u2019ve been in the media industry, at first the zeal was there but nowadays it\u2019s dampened. During this season highlife artistes playing music for the festivities like Kaakyire Kwame Appiah, who releases new songs for the Christmas have not. Although we may want to as presenters, but since we don\u2019t have it, we can\u2019t play it. We want new music or songs,\u201d he stated.<\/p>\n

\"Radio
Nhyira FM\u2019s radio DJ Asanka de Boyosman observes artistes don\u2019t release songs on festive seasons recently.<\/strong><\/figcaption><\/figure>\n

The Christmas season is often characterized by heightened sales and purchases in the central business district of Kumasi.<\/p>\n

The situation has impacted the Christmas market. Madam Esther is worried.<\/p>\n

\u201cMarket is slow because there is no promotion drawing people\u2019s attention to the Christmas season. Years back, when we entered the Christmas season you could hear Christmas carols everywhere you went. They don\u2019t play it so it doesn\u2019t draw people\u2019s attention to the festivities,\u201d she said.<\/p>\n

\"Radio
Madam Esther is worried lack of carols air play is affecting patronage.<\/strong><\/figcaption><\/figure>\n

Other traders are however hopeful patronage will pick up in the latter days to Christmas.<\/p>\n

\u201cThe time to patronize these decorations is not yet due. It\u2019s from the 17th of this month going forward, so people will start buying when the time is due. When you compare the prices of last year to this year, this year is higher because of the dollar rate,\u201d said Akwasi<\/p>\n

DISCLAIMER: <\/strong>The Views, Comments, Opinions, Contributions and Statements made by Readers and Contributors on this platform do not necessarily represent the views or policy of Multimedia Group Limited.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

When was the last time you heard your favourite radio presenter or DJ play a Christmas carol? Is it because they\u2019re tired of playing the same tune over and over again? Do you know traders selling Christmas-related items depend on them to sell their goods? Well, traders in the Kumasi Business District are lamenting the […]<\/p>\n","protected":false},"author":1,"featured_media":1269522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[2473,29723,6075,4969,6618,463,9164,5483,30013],"class_list":["post-1269521","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-affecting","tag-carols","tag-christmas","tag-goods","tag-patronage","tag-play","tag-presenters","tag-radio","tag-reluctance"],"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1269521","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/comments?post=1269521"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1269521\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/media?parent=1269521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/categories?post=1269521"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/tags?post=1269521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}