<\/p>\n
Phoenix life Assurance has merged with Ghana Union Assurance to form Impact Life, which will provide quality life insurance services to customers across the country.<\/p>\n
The alliance between the two insurance companies with extensive experience in the industry is an unprecedented move in the life insurance sector.<\/p>\n
Addressing the media at the launch of the merger, Chief Executive Officer of Impact Life, Sherrif Abudu, pointed out measures his new outfit would take to increase insurance participation in the country.<\/p>\n
\u201cWe are going to use technology and sell our products through the website. We will also do cross-selling because we realize that most people in the informal sector are comfortable with its operations, but we want to expand their scope by adding them to the retail space and even try to cover small-scale businesses at a corporate level, like a conversation for injuries, personal accidents and hospitalization once this is done there will be a hike in Ghana\u2019s insurance participation,\u201d he noted<\/p>\n
Additionally, Director of Impact Life, Nana Adow Dankwa, allayed fears of prospective customers that government\u2019s intended debt restructuring could have a negative impact on their operations.<\/p>\n
\u201cWe\u2019ve built a very large government security portfolio, so look, we are watching this space. It\u2019ll have an impact, like you\u2019re saying, not only on insurance companies but the broader financial services sector. The banks you\u2019re dealing with, you want to make sure they don\u2019t have issues as a result of the instruction that may or may not happen. So we\u2019re watching this space, but it will not have a great impact on us because most of our balance sheet is in cash today.\u201d<\/p>\n
\u00a0<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"
Phoenix life Assurance has merged with Ghana Union Assurance to form Impact Life, which will provide quality life insurance services to customers across the country. The alliance between the two insurance companies with extensive experience in the industry is an unprecedented move in the life insurance sector. Addressing the media at the launch of the […]<\/p>\n","protected":false},"author":1,"featured_media":1252457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[6872,85,696,20296,29008,1868],"class_list":["post-1252455","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-assurance","tag-ghana","tag-life","tag-merges","tag-phoenix","tag-union"],"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1252455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/comments?post=1252455"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1252455\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/media?parent=1252455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/categories?post=1252455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/tags?post=1252455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}