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Mr Musk has been looking for ways to cut costs and make money in different ways from the platform<\/p>\n
A US regulator says it is watching events at Twitter with \u201cdeep concern\u201d after the platform\u2019s top privacy and compliance officers reportedly quit.<\/p>\n
The Federal Trade Commission (FTC) said new chief executive Elon Musk was \u201cnot above the law\u201d.<\/p>\n
Separately, Mr Musk reportedly told employees that bankruptcy is not out of the question for Twitter.<\/p>\n
The company has been in disarray since Mr Musk started firing thousands of employees last week.<\/p>\n
The ability for users to buy verified status as part of a new subscription has raised concerns that Twitter could be swamped with fake accounts.<\/p>\n
On Thursday, Yoel Roth, who had been Twitter\u2019s head of trust and safety, updated his profile on the social media platform to indicate that he was no longer in the role.<\/p>\n
Chief privacy officer Damien Kieran and chief compliance officer Marianne Fogarty resigned according to reports, and the company\u2019s chief security officer Lea Kissner also quit.<\/p>\n
The departures may increase the risk of Twitter violating regulatory orders. The firm was fined $150m (\u00a3119m) in May for selling users\u2019 data, and had to agree to new privacy rules.<\/p>\n
\u201cWe are tracking recent developments at Twitter with deep concern,\u201d Douglas Farrar, the FTC\u2019s director of public affairs, said.<\/p>\n
\u201cNo chief executive or company is above the law, and companies must follow our consent decrees.\u201d<\/p>\n
Mr Farrer said the FTC had \u201cnew tools to ensure compliance, and we are prepared to use them\u201d.<\/p>\n
Twitter paid the fine in May to settle allegations it had illegally used users\u2019 data to help sell targeted ads.<\/p>\n
In addition to the fine, it had to agree to new rules, and put in place a beefed-up privacy and security programme \u2013 overseen by the executives reported to have quit.<\/p>\n
Since taking charge, Mr Musk has fired former chief executive Parag Agrawal and other top management, and the company\u2019s advertising and marketing chiefs have also left, adding to concerns that Twitter does not have enough people in place to oversee that it remains compliant with regulations.<\/p>\n
In addition, some big advertisers have been spooked by the direction Mr Musk is taking the social media firm.<\/p>\n
Twitter makes most of its money through advertising, but some large advertisers have paused spending while they take stock of the changes that Mr Musk is bringing in.<\/p>\n
On Thursday, Chipotle Mexican Grill said it had pulled back its paid and owned content on Twitter \u201cwhile we gain a better understanding on the direction of the platform under its new leadership\u201d.<\/p>\n
It joined other brands, including car firms General Motors, Volkswagen, and Audi, drugs giant Pfizer, and food manufacturer General Mills, which owns brands including Cheerios and Lucky Charms.<\/p>\n
Some brands are said to be concerned that Mr Musk will relax content moderation rules and reverse permanent Twitter bans given to controversial figures, including former US president Donald Trump.<\/p>\n
Mr Musk reportedly told employees during a company meeting he was not certain about the future financial performance of the company, and that bankruptcy was not out of the question.<\/p>\n
Twitter was approached for comment. Technology website The Verge,\u00a0which published a full transcript of Mr Musk\u2019s address to employees, reported that Twitter no longer had a communications department.<\/p>\n
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