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SarkCess Founder and Chief Executive Officer (CEO) Sarkodie has in a rap freestyle addressed concerns by fans regarding why he is not signed to a record label.<\/strong><\/p>\n Some fans of the rapper, alias Sark Natives, and critics argue that signing to an international label, like some popular Ghanaian music acts have done in recent times, would expand his international audience and enrich his marketability.<\/p>\n The Tema rap star thinks differently, however, and he gave a response in his new rap song called \u2018Fraud [Man] In Suit\u2019.<\/p>\n First, he gave the impression record label deals often cheat the artiste and take away from of their freedoms.<\/p>\n \u201cThere\u2019s always going to be some fraud [man] in suit, trying to give you some money to stay mute. Always been part of the game, this is not new,\u201d the Ghanaian music superstar spat [Hiphop term for rapping].<\/p>\n \u201cHow many be real owners? Just a few,\u201d he highlighted the phenomenon of many artistes not owning their masters or having as much as they may portray to the public.<\/p>\n Michael Owusu Addo, alias Sarkodie, who has in the past featured on Forbes\u2019 list of richest African musicians pointed to what is most important, in his view, for an artiste.<\/p>\n \u201cBuy a beautiful house, trust the view,\u201d he said and warned: \u201cDon\u2019t trust nobody, my [man], trust you. There\u2019s nobody real in the game and that\u2019s true.\u201d<\/p>\n The label business is \u201ca game, [man],\u201d he stressed and noted making one\u2019s own money gives them power to avoid the label scams he earlier mentioned: \u201cWe have the money now so [forget] you.\u201d<\/p>\n A rapper who is proverbially the poster boy for the grass-to-grace saying, he, in the typical boastful stance of a rapper proclaimed: \u201cI did it from scratch, I had patience.\u201d<\/p>\n \u201cI had a couple of meetings in Roc Nation,\u201d he revealed.<\/p>\n He proceeded to send \u201cbig shouts\u201d to rappers \u201cB Rel and B High,\u201d who gave him \u201cthe clues and the right vibration \u2013 the blueprint [Jay Z album pun].<\/p>\n \u201cAside that,\u201d the businessman continued, \u201cthey showed me one or two things.\u201d<\/p>\n Disclosing what this advice was, partially, he stated it is important for a rapper to invest in their looks.<\/p>\n \u201cFirst cheque, you have to buy a few blings [jewelry]: you have to put some diamonds on your cube links. [Forget] what you think,\u201d the two-time BET award-winner matter-of-factly informed.<\/p>\n At this juncture, he openly acknowledged the concerns of his fans regarding signing a record deal.<\/p>\n \u201cYou know the fans keep talking, they want me to go high. Come and see me if you want to know why,\u201d he stated with his artistic flair and reminded his fans that even though he is currently an independent act, he has signed record deals before: \u201cThis [thing], I\u2019ve been doing it my whole life, so my [man], I\u2019ve been in it for long enough and have tasted both sides.\u201d<\/p>\n Africa\u2019s most decorated rap act, he decried record labels some more.<\/p>\n \u201cAll this hype, I\u2019m grown, I\u2019m not moved. Everything is a lie, I swear I have proof,\u201d he said on the 3 minute 16 second freestyle.<\/p>\n \u201cAll these record labels are just sucking\u201d up to artistes, Sarkodie further charged and warned label executives are opportunists: \u201cThey just want to ride a wave, and that is the sad truth.\u201d<\/p>\n Nicknamed King Sark, he proclaimed: \u201c[I\u2019m the] real definition of a self-made man.\u201d<\/p>\n \u201cHow the [heck] did I do it? I have game [highly skilled],\u201d he said and revealed his priorities and inspirations: \u201cI came for the money and not fame. Back to back since the day that I came; get the money like Jay [Z], be a boss like Dame [Dash].\u201d<\/p>\n Much of the song was delivered in Ebonics and Pidgin.<\/p>\n Recently, on a Kalyjay Twitter Space, Senegalese-American record executive Akon revealed his label, Konvict , had signed Sarkodie but he \u201cgot away\u201d and \u201cwe realised that we really couldn\u2019t work with him yet because he just wasn\u2019t mentally ready to go on that level. We just allowed him to continue moving the way he was moving.<\/p>\n \u201cUnfortunately when you have an artiste and you can\u2019t control the artistes or you can\u2019t control the asset to them, it\u2019s hard for you to do what you need to do with them if you don\u2019t have control over him.\u201d<\/p>\n He also said: \u201cSarkodie was the first artiste that we signed out of Ghana. We had plans to make him so much bigger but I think at the time his agenda was more focusing on Ghana, which worked for him. And I think that it was a plan that worked. I mean, arguably or arguably not \u2013 but I know for sure if had he followed our plan, he would have been a global artist without a doubt.<\/p>\n \u201cIt is understandable that he was a bit sceptical about going on the global. He had not even really conquered Ghana yet and must have thought he needed time to fully establish himself here. I think the response would have been different if the same opportunity had presented itself a few years or even now. And in any case, it is not as if Sarkodie\u2019s career did not blossom. Without such support, he has still built a solid brand. We must commend him,\u201d he ended.<\/p>\n In 2009, rumours had it that Sarkodie had been signed by Akon.<\/p>\n The 2019 Black Entertainment Television (BET) Best International Flow awardee\u2019s latest album is \u2018No Pressure\u2019. He has announced a follow-up to be released on Friday, November 11, 2022.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":" Sarkodie SarkCess Founder and Chief Executive Officer (CEO) Sarkodie has in a rap freestyle addressed concerns by fans regarding why he is not signed to a record label. Some fans of the rapper, alias Sark Natives, and critics argue that signing to an international label, like some popular Ghanaian music acts have done in recent […]<\/p>\n","protected":false},"author":1,"featured_media":1244931,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[14292,113,2058,9376,998,8312],"class_list":["post-1244929","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-avoids","tag-deals","tag-explains","tag-labels","tag-record","tag-sarkodie"],"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1244929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/comments?post=1244929"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1244929\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/media?parent=1244929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/categories?post=1244929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/tags?post=1244929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}