{"id":1244826,"date":"2022-11-05T18:58:00","date_gmt":"2022-11-05T18:58:00","guid":{"rendered":"https:\/\/www.ghanamma.com\/2022\/11\/05\/twitter-begins-rolling-out-7-99-twitter-blue-plan-with-verification-fewer-ads\/"},"modified":"2022-11-05T18:58:00","modified_gmt":"2022-11-05T18:58:00","slug":"twitter-begins-rolling-out-7-99-twitter-blue-plan-with-verification-fewer-ads","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2022\/11\/05\/twitter-begins-rolling-out-7-99-twitter-blue-plan-with-verification-fewer-ads\/","title":{"rendered":"Twitter begins rolling out $7.99 Twitter Blue plan with verification, fewer ads \u2022"},"content":{"rendered":"<p><\/p>\n<div>\n<p id=\"speakable-summary\">Just days after newly minted Twitter CEO Elon Musk floated changes to Twitter\u2019s system for verifying user accounts, including charging $8 per month for the privilege, Twitter appears to have begun rolling out a new tier of Twitter Blue, its premium service, that reflects some of the changes that Musk has proposed.<\/p>\n<p>According to an in-app iOS notification viewed by , the upgraded Twitter Blue, starting at $7.99 per month, will add the blue verification checkmark previously reserved for accounts that applied through Twitter\u2019s fee-free verification process. Other benefits include \u201chalf the ads\u201d seen by non-paying Twitter users, as well as ostensibly \u201ctwice as relevant\u201d ads, and the ability to post longer videos to Twitter (although it\u2019s not clear just how long; the notification doesn\u2019t specify).<\/p>\n<div id=\"attachment_2437480\" style=\"width: 324px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-2437480\" decoding=\"async\" loading=\"lazy\" class=\"vertical size-large wp-image-2437480\" src=\"https:\/\/www.ghanamma.com\/gp\/wp-content\/uploads\/2022\/11\/img_0713.jpg\" alt=\"Twitter Blue with verification\" width=\"314\" height=\"680\"\/><\/p>\n<p id=\"caption-attachment-2437480\" class=\"wp-caption-text\"><strong>Image Credits:<\/strong> <\/p>\n<\/div>\n<p>The new, pricier Twitter Blue will also offer priority ranking for \u201cquality content,\u201d promising to boost subscribers\u2019 visibility in replies, mentions and search. Twitter\u2019s making the claim that this will help \u201clower the visibility of scams, spam and bots,\u201d but time will time will tell whether that\u2019s truly the case.<\/p>\n<div id=\"attachment_2437483\" style=\"width: 324px\" class=\"wp-caption aligncenter\"><img aria-describedby=\"caption-attachment-2437483\" decoding=\"async\" loading=\"lazy\" class=\"vertical size-large wp-image-2437483\" src=\"https:\/\/www.ghanamma.com\/gp\/wp-content\/uploads\/2022\/11\/image_from_ios.jpg\" alt=\"Twitter Blue with verification\" width=\"314\" height=\"680\"\/><\/p>\n<p id=\"caption-attachment-2437483\" class=\"wp-caption-text\"><strong>Image Credits:<\/strong> <\/p>\n<\/div>\n<p>Available in the U.S., Canada, Australian, New Zealand and the U.K. on iOS to start, the new Twitter Blue comes after mass layoffs at Twitter affecting roughly half of the company\u2019s staff, including employees on key human rights, accessibility, AI ethics and curation teams. Musk has claimed that the cuts \u2014 along with the introduction of new premium features \u2014 are necessary to bring Twitter to profitability, as the company faces an estimated $1 billion a year in interest payments on $13 billion in debt.<\/p>\n<p>Musk\u2019s management of Twitter doesn\u2019t appear to have instilled much confidence in major advertisers, however, many of whom have paused campaigns on the platform. \u00a0In a tweet on Friday, Musk blamed a \u201cmassive drop\u201d in Twitter revenue on \u201cactivist groups pressuring advertisers,\u201d likely referring to an\u00a0open letter\u00a0sent Tuesday by civil society organizations urging Twitter advertisers to suspend their ads if Musk didn\u2019t commit to enforcing safety standards and community guidelines.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Just days after newly minted Twitter CEO Elon Musk floated changes to Twitter\u2019s system for verifying user accounts, including charging $8 per month for the privilege, Twitter appears to have begun rolling out a new tier of Twitter Blue, its premium service, that reflects some of the changes that Musk has proposed. According to an [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1241280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":{"0":"post-1244826","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrity-gossip"},"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1244826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/comments?post=1244826"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1244826\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/media?parent=1244826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/categories?post=1244826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/tags?post=1244826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}