{"id":1240069,"date":"2022-10-31T21:56:05","date_gmt":"2022-10-31T21:56:05","guid":{"rendered":"https:\/\/www.ghanamma.com\/2022\/10\/31\/we-cant-continue-to-rely-on-corporate-ghana-for-funding-sadiq-abdulai-abu-admits\/"},"modified":"2022-10-31T21:56:05","modified_gmt":"2022-10-31T21:56:05","slug":"we-cant-continue-to-rely-on-corporate-ghana-for-funding-sadiq-abdulai-abu-admits","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2022\/10\/31\/we-cant-continue-to-rely-on-corporate-ghana-for-funding-sadiq-abdulai-abu-admits\/","title":{"rendered":"We can\u2019t continue to rely on corporate Ghana for funding \u2013 Sadiq Abdulai Abu admits"},"content":{"rendered":"

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The fast-paced changes occurring in different sectors of the business around the world pose threats to many event organizers.<\/p>\n

Sadiq Abdulai Abu says, corporate Ghana cannot continue to meet the demands of event curators.<\/p>\n

Sadiq appeared as a speaker on Joy Entertainment\u2019s Roundtable, themed , Business and Tourism, organized to weigh in on and find solutions to some of the creative arts industry\u2019s woes.<\/p>\n

Amid accusations and allegations of corporate entities deliberately refusing to invest in musical shows, for fear of losses and prejudice, it has remained the primary source of funding for events. However, Sadiq admits \u201cwe are gradually getting to that point where we wouldn\u2019t have to resort to them because globalization and other experiences such as Afro Nation have raised the bar\u2026 and it\u2019s become more expensive to produce the experiences, and corporate Ghana can\u2019t fund it\u201d<\/p>\n

The founder of Wildaland Festival which attracted thousands of music lovers to the Shai Forest Reserve for days of thrilling performances from some of Ghana\u2019s biggest music stars, elaborated that the \u201csize of the market is relatively small\u201d, making it difficult for corporate entities to comfortably invest in shows.<\/p>\n

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According to Sadiq, the cost of the experiences that have been produced over the last 5 years at musical concerts, exceeds the 300 million Ghana cedis value put out by experts as the size of the market. This forms the basis for Sadiq\u2019s assertion; \u201cit goes beyond what corporate Ghana could afford\u201d.<\/p>\n

However, Serial Entrepreneur Ruddy Kwakye believes that there is a bail-out for the current challenge. The Afro Nation concert partner who believes the 30 million population size of Ghana cannot be described as a small market, also disclosed that every member of the Ghanaian populace \u201cis worth a certain number to a brand\u201d and that it is the duty of event curators and their associates to present a well detailed and positive outlook of the numbers to investors.<\/p>\n

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\u201cThe thing that we need to do on our side is to show that knowledge of how that conversion works\u201d, he said, while citing Uncle Ebo Whyte\u2019s cult-following as an example of an audience that can be tapped into by investors.<\/p>\n

The Roundtable was held at the Labadi Beach Hotel on October 29, powered by Joy Entertainment. It recruited experienced industry players who discussed the various challenges in the creative arts industry.<\/p>\n

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