{"id":1239993,"date":"2022-10-31T19:57:04","date_gmt":"2022-10-31T19:57:04","guid":{"rendered":"https:\/\/www.ghanamma.com\/2022\/10\/31\/is-an-anchor-of-ghanas-tourism-treat-it-right-ruddy-kwakye\/"},"modified":"2022-10-31T19:57:04","modified_gmt":"2022-10-31T19:57:04","slug":"is-an-anchor-of-ghanas-tourism-treat-it-right-ruddy-kwakye","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2022\/10\/31\/is-an-anchor-of-ghanas-tourism-treat-it-right-ruddy-kwakye\/","title":{"rendered":"is an anchor of Ghana\u2019s tourism, treat it right! \u2013 Ruddy Kwakye"},"content":{"rendered":"

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Over the years, many have supported legendary Bob Marley\u2019s assertion that when music hits you, you feel no pain.<\/p>\n

CEO of Rave Media Group, Ruddy Kwakye, thinks it does even more, and thus deserves a better standing.<\/p>\n

He opined that music plays a huge role in Ghana\u2019s tourism success in recent years. He made this assertion during Joy Entertainment<\/strong>\u2019s thought-leadership forum, Roundtable<\/strong>, held at the Labadi Beach Hotel last Saturday, under the theme, \u2018 Business and Tourism.\u2019<\/p>\n

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According to Ruddy, Ghana has become a holiday destination for many, not only because of the many tourist attractions, but also because of the power of music. \u201cWe are not necessarily the most pristine sites to come to, our beaches aren\u2019t that clean but people forget all of that and forgo other spaces and decide to put their tourism dollars here. That anchor is music\u201d, he explained.<\/p>\n

Ruddy believes the biggest \u201cpull factor\u201d in Ghana\u2019s December successful event chronicles lies in music. He cited how music events such as Afro Nation, an event that has stamped its authority and proven to be one of the best go-to events in December attracted about 9000 music fans from across the world to Ghana.<\/p>\n

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He said same for Sadiq Abdulai Abu\u2019s Wildaland Festival which happened at the Shai Forest Reserve last year. The music event happened at a location (Shai Hills) which is arguably least visited by many Ghanaians yet, pulled thousands of music fans to not only enjoy music, but explore the tourist site. \u201cI am sure that period was probably the largest numbers they\u2019d seen at a certain point in time, and music made it happen\u201d, Ruddy asserted.<\/p>\n

Ruddy Kwakye thus believes music, its business and all related matters should be given maximum respect and treated right, because \u201cit is that one thing that establishes that draw, the anchor that pulls in [people]\u201d. Unfortunately, stakeholders and the government have failed to come to the realization that music played a huge role in 2019\u2019s 4th<\/sup> highest earner for Ghana \u2013 tourism.<\/p>\n

The Roundtable<\/strong> was organized by Ghana\u2019s most authoritative entertainment talk show, A-Z on Joy FM, hosted by George Quaye. It was powered by Joy Entertainment <\/strong>and sought to deliberate on pertinent aspects of the creative arts industry including artiste PR, tourism, music, GDP, contracts, royalties and others. Ruddy Kwakye was joined on the panel by Panji Anoff, Sadiq Abdulai Abu and rapper Trigmatic, with Rex Omar and Uncle Ebo white as Keynote Speakers.<\/p>\n

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