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Johannesburg \u2013 If there\u2019s anything that truly encapsulates life\u2019s high notes, it\u2019s raising a glass of champagne in celebration. And, if there\u2019s anyone who has honed the art of champagne-making, it\u2019s Mo\u00ebt & Chandon. This inherent know-how is something that the French so elegantly call \u201csavoir-faire\u201d \u2013 an instinctive expertise and finesse with which the champagne Maison has become synonymous over its two-and-a-half-century history.<\/p>\n
From its ancestral home in \u00c9pernay, France, Mo\u00ebt & Chandon has paved the way for others to follow and has ultimately defined what exceptional winemaking is. Exceptional is revolutionising an industry. It claims the most extensive winemaking foundation \u2013 with 28km of underground cellars and 1 190 hectares of vineyards \u2013 in the entire Champagne region. It\u2019s daring to break the rules. And it\u2019s hundreds of years of tradition, innovation and fine craftsmanship resounding in that triumphant pop of the cork.<\/p>\n
Yesterday, the globe came together in honour of Champagne Day. Raising a glass of champagne in celebration is a custom we\u2019ve relished for centuries. But on this day, it offered a unique opportunity to honour the celebratory drink itself and toast to the very Maison that has forged that association \u2013 Mo\u00ebt & Chandon, the Maison chosen in 1748 to supply the French royal court in Versailles.<\/p>\n
Having garnered the love of Africa and the rest of the world, it\u2019s only natural Mo\u00ebt & Chandon would seamlessly unite eight countries throughout Africa to share in the joy of champagne. Right across the region, Mo\u00ebt & Chandon showcased their reputation for glamour and savoir-f\u00eate with eight intimate gatherings bringing together Friends of the House, celebrities, dignitaries and influencers.<\/p>\n
Having already travelled with Mo\u00ebt & Chandon to \u00c9pernay in May, South Africa\u2019s Maps Maponyane, Tanzanian author Nancy Sumari and Nigerian actor Timini Egbuson were chosen among others to host these regional celebrations, raising a glass to the Maison and its continued success.<\/p>\n
From South Africa to Kenya, eight countries set the stage for small but glamorous events celebrating Champagne Day, the Imp\u00e9rial Way.<\/p>\n
\u201cFor a Maison with such a rich history of winemaking excellence, Champagne Day is an opportunity to celebrate how we have shaped the industry, distilling unrivalled quality into every bottle for nearly three centuries. It\u2019s Mo\u00ebt & Chandon\u2019s sincere wish to share that joy with Africa and the world,\u201d said Aimee Kellen, head of Consumer Engagement for Mo\u00ebt Hennessy Africa and the Middle East.<\/p>\n
The Saturday Star<\/p>\n