<\/p>\n
General Motors has temporarily paused paid advertising on Twitter, one day after billionaire and Tesla CEO Elon Musk finalized a $44 billion acquisition of the social media platform.<\/p>\n
CNBC was the first to report GM\u2019s decision. confirmed the U.S. automaker\u2019s decision.<\/p>\n
\u201cWe are engaging with Twitter to understand the direction of the platform under their new ownership,\u201d the company said in an emailed statement to . \u201cAs is normal course of business with a significant change in a media platform, we have temporarily paused our paid advertising. Our customer care interactions on Twitter will continue.\u201d<\/p>\n
It\u2019s unclear what percentage of GM\u2019s total advertising budget is dedicated to Twitter.<\/p>\n
Most, if not all, automakers have a presence on Twitter. Although not all of them opt for paid advertising.<\/p>\n
Ford, GM, Stellantis, Porsche, VW and Volvo are just a handful of the established automakers along with newer companies like Rivian that have social media accounts on the platform. Fisker is still on Twitter even after its founder and CEO Henrik Fisker deleted his personal account in April following the announcement of the Musk-Twitter deal.<\/p>\n
Musk tried to quell advertisers\u2019 fear earlier this week with a note posted on his personal Twitter account about his intended approach to running the social media platform.<\/p>\n
\u201cThere has been much speculation about why I bought Twitter and what I think about advertising,\u201d Musk wrote. \u201cMost of it has been wrong.\u201d He went on to write that he believes Twitter has the potential to be a \u201ccommon digital town square,\u201d and that the platform cannot be \u201ca free-for-all hellscape.\u201d<\/p>\n
Musk\u2019s promises might not be enough for GM as it seeks to compete and even surpass Tesla in EV sales.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
General Motors has temporarily paused paid advertising on Twitter, one day after billionaire and Tesla CEO Elon Musk finalized a $44 billion acquisition of the social media platform. CNBC was the first to report GM\u2019s decision. confirmed the U.S. automaker\u2019s decision. \u201cWe are engaging with Twitter to understand the direction of the platform under their […]<\/p>\n","protected":false},"author":1,"featured_media":1237676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-1237674","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrity-gossip"],"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1237674","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/comments?post=1237674"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1237674\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/media?parent=1237674"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/categories?post=1237674"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/tags?post=1237674"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}