{"id":1235864,"date":"2022-10-27T09:12:17","date_gmt":"2022-10-27T09:12:17","guid":{"rendered":"https:\/\/www.ghanamma.com\/2022\/10\/27\/airteltigo-wins-marketing-campaign-of-the-year-and-innovative-product-of-the-year-at-gitta-awards\/"},"modified":"2022-10-27T09:12:17","modified_gmt":"2022-10-27T09:12:17","slug":"airteltigo-wins-marketing-campaign-of-the-year-and-innovative-product-of-the-year-at-gitta-awards","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2022\/10\/27\/airteltigo-wins-marketing-campaign-of-the-year-and-innovative-product-of-the-year-at-gitta-awards\/","title":{"rendered":"AirtelTigo Wins Marketing Campaign Of The Year And Innovative Product Of The Year At GITTA Awards |"},"content":{"rendered":"<p><\/p>\n<div>\n<p>AirtelTigo has once again proven it is Ghana\u2019s most innovative telecommunication company by winning three prestigious awards at this year\u2019s Ghana Information Technology and Telecom Awards (GITTA) in Accra.<br \/>\u00a0<br \/>AirtelTigo received awards in the following categories: Marketing Campaign of the Year \u2013 \u2018To Gu Me So promotion\u2019, Innovative Product of the Year \u2013 \u2018Fuse Voice Bundle\u2019 and The Digital Influencer of the Year \u2013 \u2018Alex Offei Lartey.\u2019<br \/>\u00a0<br \/>The Marketing Campaign of the year went to AirtelTigo \u2018To Gu Me So\u2019,\u00a0a reload and point-based promotion which was designed to reward over 50,000 AirtelTigo customers with over One Million Ghana Cedis Cash, and other amazing prizes across the country. The Campaign also stood out for its captivating nature through responsible communications, music, and engaging market activations, leading to its high popularity among Ghanaians.<br \/>\u00a0<br \/>The innovative product of the Year, Fuse Voice bundle offers voice minutes to call all networks. This product was designed with the customer in mind offering them affordable bundle options to choose from on *567# or *111#. <br \/>\u00a0<br \/>Head of Digital Marketing and New Product Development at AirtelTigo, Alex Offei Lartey\u2019s outstanding leadership contributions to driving various digital innovations at AirtelTigo was also given recognition as he bagged the Digital Influencer of the Year.\u00a0<br \/>\u00a0<br \/>Speaking on the awards, Nancy Assor Asiedu-Amrado, Head of Brands and Communications, expressed her delight at the recognition of the innovative products the company has offered to its customers over the years. \u201cAirtelTigo will continuously evolve with its customers and release exciting marketing campaigns which will drive involvement and base stimulation. We dedicate this award to all our loyal customers, especially, those who participated in the To Gu Me So promotion. These honors would not have been achieved without them.\u201d\u00a0 <br \/>\u00a0<br \/>In its 12th edition, the Ghana Information Technology &#038; Telecom Awards (GITTA) has become the cornerstone event that promotes and celebrates governments, IT operators, ISPs, infrastructure providers, fintechs, banks and other stakeholders to share the progress of their successful ICT innovations, aiming to further enhance the Ghanaian community as part of the government\u2019s vision of a robust digital economy.<\/p>\n<h3><strong\/><\/h3>\n<p><span class=\"peace_black_text_4\">Source: Peacefmonline.com\/Ghana<\/span><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<table width=\"100%\" border=\"0\" cellpadding=\"0\" cellspacing=\"0\" style=\"clear:both\">\n<tr>\n<td><span class=\"peace_red_text_1\">Disclaimer<\/span>: <span class=\"peace_ash_text_1\">Opinions expressed here are those of the writers and do not reflect those of Peacefmonline.com. Peacefmonline.com accepts no responsibility legal or otherwise for their accuracy of content. Please report any inappropriate content to us, and we will evaluate it as a matter of priority.<\/span><\/td>\n<\/tr>\n<\/table>\n<p>Featured Video\n<\/p>\n<p><div class=\"youtube-embed\" data-video_id=\"wB2-NHndouE\"><iframe loading=\"lazy\" title=\"Our Fight Against Sim Card Registration Is Unending- Hon. Ras Mubarak Cautions Gov&#039;t\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/wB2-NHndouE?feature=oembed&#038;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>AirtelTigo has once again proven it is Ghana\u2019s most innovative telecommunication company by winning three prestigious awards at this year\u2019s Ghana Information Technology and Telecom Awards (GITTA) in Accra.\u00a0AirtelTigo received awards in the following categories: Marketing Campaign of the Year \u2013 \u2018To Gu Me So promotion\u2019, Innovative Product of the Year \u2013 \u2018Fuse Voice Bundle\u2019 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1235866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[3670,365,487,27536,12247,5006,1959,1000,293],"class_list":["post-1235864","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-airteltigo","tag-awards","tag-campaign","tag-gitta","tag-innovative","tag-marketing","tag-product","tag-wins","tag-year"],"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1235864","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/comments?post=1235864"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1235864\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/media?parent=1235864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/categories?post=1235864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/tags?post=1235864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}