<\/p>\n
Did you know<\/span> that Google isn\u2019t the top search engine in South Korea? It\u2019s not even a close second.<\/p>\n Most Koreans actually prefer Naver for various reasons, and they like it so much that the search engine holds about 56% of the market, per Statista. Google is catching up, but it currently only has about a 35% share, and it\u2019ll likely be a while before it can close the gap.<\/p>\n Naver\u2019s other offerings are also received quite well in the country, including its e-commerce platform, messaging, payments, storytelling, digital comics (webtoons), metaverse efforts, a selfie app, games, the cloud\u00a0and more.<\/p>\n But like any true tech company, Naver was never satisfied with its success at home. The company quickly expanded to Japan, and more widely in Southeast Asia. But instead of leading with its core search engine and e-commerce businesses, it instead opted for different strategies in each new country, such as expanding in Japan with its Line messaging app and increasing its footprint in Southeast Asia with its 3D avatar app, Zepeto, and other offerings.<\/p>\n It\u2019s now expanding its e-commerce business \u2014 wildly successful in South Korea with 18% of the market \u2014 with a consumer-to-consumer (C2C) marketplace model that it aims to offer in North America, Europe and Asia. Unlike many B2C marketplaces, which usually sell large quantities of a few profitable, popular items, Naver\u2019s e-commerce strategy is focusing on long-tail business, allowing sellers to sell small quantities of hard-to-find items to buyers looking for niche products.<\/p>\n It wants to add a social network feature, which allows sellers to receive comments, likes and users in its e-commerce unit. To that end, the company earlier this month said it would buy Redwood, California-based social commerce marketplace Poshmark for $1.2 billion.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" Did you know that Google isn\u2019t the top search engine in South Korea? It\u2019s not even a close second. Most Koreans actually prefer Naver for various reasons, and they like it so much that the search engine holds about 56% of the market, per Statista. Google is catching up, but it currently only has about […]<\/p>\n","protected":false},"author":1,"featured_media":1235260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-1235258","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrity-gossip"],"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1235258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/comments?post=1235258"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1235258\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/media?parent=1235258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/categories?post=1235258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/tags?post=1235258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}