NEW YORK, NEW YORK – NOVEMBER 07: Kanye West speaks on stage at the “Kanye West and Steven Smith in Conversation with Mark Wilson” at the on November 07, 2019 in New York City. (Photo by Brad Barket\/Getty Images for Fast Company)<\/figcaption><\/figure>\n<\/div>\n <\/p>\n
Sportswear giant Adidas on Tuesday\u00a0announced\u00a0it has cut ties with rapper Kanye West, also known as Ye, over a series of offensive and anti-Semitic remarks, the latest company to distance itself from the star as his increasingly controversial behavior courts outrage and criticism.<\/h5>\n
The German sports firm said it is immediately severing its partnership with West, whose legal name is Ye, after reviewing its relationship with the musician.<\/p>\n
West\u2019s recent comments and behavior are \u201cunacceptable, hateful and dangerous\u201d and not in line with the company\u2019s values of diversity, inclusion, respect and fairness, Adidas said.<\/p>\n
Adidas said it will stop its Yeezy business with immediate effect, end the production of Yeezy branded products and stop all payments to West and his businesses.<\/p>\n
The firm said it expects to take a short-term hit of $246 million for the decision.<\/p>\n
Adidas is West\u2019s most prominent business partner and it joins a\u00a0string of other companies\u00a0cutting ties with the rapper, including fashion house\u00a0Balenciaga, studio MRC and talent agency CAA. The corporate backlash follows\u00a0weeks\u00a0of West making anti-Semitic remarks, conspiracy theories and criticizing the Black Lives Matter movement. His behaviour sparked widespread criticism from the public, celebrities and civil rights groups and the family of George Floyd, who West falsely claimed died due to fentanyl, have announced plans to\u00a0sue\u00a0the rapper for $250 million over his comments. West was blocked from posting on Instagram and Twitter after numerous anti-Semitic remarks, after which he announced\u00a0plans\u00a0to purchase Parler, a self-proclaimed \u201cfree speech\u201d alternative to Twitter.<\/p>\n
$220 million. That\u2019s how much Adidas pays West each year, according to\u00a0Forbes\u2019<\/em>\u00a0estimates. The sportswear company has distributed the rapper\u2019s Yeezy brand since 2013 and the partnership is responsible for a\u00a0large portion\u00a0of West\u2019s wealth.<\/p>\n\n <\/div>\nSource<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"NEW YORK, NEW YORK – NOVEMBER 07: Kanye West speaks on stage at the “Kanye West and Steven Smith in Conversation with Mark Wilson” at the on November 07, 2019 in New York City. (Photo by Brad Barket\/Getty Images for Fast Company) Sportswear giant Adidas on Tuesday\u00a0announced\u00a0it has cut ties with rapper Kanye West, also […]<\/p>\n","protected":false},"author":1,"featured_media":1234561,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[6897,27974,3379,6022,1645,2894,916],"class_list":{"0":"post-1234559","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"tag-adidas","9":"tag-antisemitic","10":"tag-comments","11":"tag-cuts","12":"tag-kanye","13":"tag-ties","14":"tag-west"},"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1234559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/comments?post=1234559"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1234559\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/media?parent=1234559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/categories?post=1234559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/tags?post=1234559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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