<\/p>\n
Flipkart has launched a metaverse space for consumers to discover and shop new products, the latest bet from the Indian e-commerce giant as it experiments with web3 offerings to supercharge its customer experience.<\/p>\n
The Walmart-backed Bengaluru-headquartered firm has partnered with eDAO, a Polygon-incubated firm, to launch the metaverse offering, which it is calling Flipverse. The offering is in the pilot stage and aimed to garner interest during the festive season this month.<\/p>\n
On Flipverse, which goes live on Flipkart\u2019s Android app Monday, the company is offering \u201cgamified, interactive and immersive\u201d experiences for consumers where they will be able to collect the company\u2019s loyalty points \u2014 Supercoins \u2014 as well as digital collectibles from partner brands.<\/p>\n
At a briefing Monday, Flipkart said \u201ca wide range of brands\u201d including Puma, Noise, Nivea, Lavie, Tokyo Talkies, Campus, VIP, Ajmal Perfumes and Himalaya are partnering to set up experience theaters on Flipverse.<\/p>\n
\u201cThe idea is to have millions of users experience Flipverse and open the doors to the future of shopping,\u201d the company said. The company\u2019s executives acknowledged that its web3 offerings are at an experimental stage, but they said they are confident that it has legs to eventually become a critical part of Flipkart\u2019s future.<\/p>\n
\u201cWhile we have only just begun to scratch the surface of what\u2019s possible in the metaverse, we see e-commerce as one of the killer use cases. Combining top brands with Flipkart\u2019s e-commerce expertise in a virtual environment stands to revolutionize online retail as we know it. Flipverse will be a vibrant, visible expression of the metaverse, and I\u2019m proud that this activation is taking place on Polygon,\u201d said Sandeep Nailwal, co-founder of Polygon, in a statement.<\/span><\/p>\n (More to follow)<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" Flipkart has launched a metaverse space for consumers to discover and shop new products, the latest bet from the Indian e-commerce giant as it experiments with web3 offerings to supercharge its customer experience. The Walmart-backed Bengaluru-headquartered firm has partnered with eDAO, a Polygon-incubated firm, to launch the metaverse offering, which it is calling Flipverse. The […]<\/p>\n","protected":false},"author":1,"featured_media":1226255,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-1226253","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrity-gossip"],"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1226253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/comments?post=1226253"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1226253\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/media?parent=1226253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/categories?post=1226253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/tags?post=1226253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}