![](\"http:\/\/www.ghanamma.com\/wp-content\/uploads\/2022\/10\/124240607_squidgame_unit_103_1015.jpg.jpg\")
<\/p>\n<\/p>\n
Netflix is launching a new streaming option with adverts in November, introducing a less expensive offering as it fights to keep viewers.<\/p>\n
The plan will be available in 12 countries including the UK, US, Canada, Mexico and Australia.<\/p>\n
The firm said it would charge \u00a34.99 a month for the service in the UK, while it will cost $6.99 in the US.<\/p>\n
Netflix has been losing customers as competition and cost of living pressures mount.<\/p>\n
The company lost more than 1 million subscribers in the first half of this year. It is due to provide an update of that figure to investors next week.<\/p>\n
Netflix\u2019s move into advertising is a big change for the company, which pioneered the idea of subscription-based streaming.<\/p>\n
But as more entertainment companies roll out online streaming platforms, it has had a harder time retaining subscribers, especially as households concerned about the rising cost-of-living look for ways to cut back.<\/p>\n
In the UK, the least expensive plan without commercials starts at \u00a36.99 a month.<\/p>\n
\u201cWe\u2019re confident that \u2026 we now have a price and plan for every fan,\u201d the company said in a press release.<\/p>\n
\u201cWhile it\u2019s still very early days, we\u2019re pleased with the interest from both consumers and the advertising community and couldn\u2019t be more excited about what\u2019s ahead.\u201d<\/p>\n
Subscribers to the new offering should expect to see an average of four to five minutes of adverts per hour, the company said.<\/p>\n
Some films and TV series also will not be available due to licensing restrictions.<\/p>\n
The company said it planned to expand the offering to more countries over time.<\/p>\n
Many of Netflix\u2019s competitors already combine streaming with adverts or have plans to.<\/p>\n
Disney, for example, is due to roll out an advert supported service in December in the US. That plan will start at $7.99 a month.<\/p>\n
Jeremi\u00a0Gorman,\u00a0Netflix\u2019s\u00a0president\u00a0of\u00a0worldwide\u00a0advertising, said it had nearly sold out all the available ad time for the launch, a sign of the interest from advertisers in reaching younger audiences that are increasingly turning away from traditional television.<\/p>\n
Netflix is asking people who sign up for the ad service for gender and birth date information as part of efforts to target ads.<\/p>\n<\/div>\n