{"id":1223625,"date":"2022-10-13T14:53:39","date_gmt":"2022-10-13T14:53:39","guid":{"rendered":"https:\/\/www.ghanamma.com\/2022\/10\/13\/twitters-making-it-easier-for-professional-account-users-to-link-to-their-content-and-services\/"},"modified":"2022-10-13T14:53:39","modified_gmt":"2022-10-13T14:53:39","slug":"twitters-making-it-easier-for-professional-account-users-to-link-to-their-content-and-services","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2022\/10\/13\/twitters-making-it-easier-for-professional-account-users-to-link-to-their-content-and-services\/","title":{"rendered":"Twitter’s making it easier for professional account users to link to their content and services \u2022"},"content":{"rendered":"

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Twitter is launching a new \u2018Link Spotlight\u2019<\/a> feature that lets professional account users add an interactive button to their profiles that links to a specific URL. The social network says the purpose of the Link Spotlight button is to give businesses and professionals a way to drive potential customers to their content, services or products. With this new button, you can refer users to take a look at your menu, listen to your podcast, make a reservation and more. The Link Spotlight feature is currently available to professional account users in the United States.<\/p>\n

Professional account users can choose to add buttons that say \u201cListen now,\u201d \u201cSee live,\u201d\u201dWatch now,\u201d \u201cStream live,\u201d \u201cRead now,\u201d \u201cView menu,\u201d \u201cBook an appointment\u201d and \u201cMake a reservation.\u201d Once you select a button, you\u2019ll be able to enter a destination URL. The interactive button will then be displayed above your tweet timeline on your profile.<\/p>\n

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\ud83d\udc4b Link Spotlight is now available to all professionals in the U.S. This new spotlight adds an interactive button to your profile that can drive your customers to whatever touchpoint is most important to you \u2013 viewing a menu, listening to your podcast, making a reservation, etc. pic.twitter.com\/HGJdJcFceZ<\/a><\/p>\n

\u2014 Twitter Business (@TwitterBusiness) October 12, 2022<\/a><\/p>\n<\/blockquote>\n<\/div>\n

The button options are designed to give creators a more direct way to promote their content, while also giving businesses a way to attract and bring in more customers. The social network says the list of options is currently limited as it tests the new feature, noting that it may consider expanding the list in response to feedback.<\/p>\n

It\u2019s worth noting that only URLs from Twitter\u2019s allowlist of domains can be added to Link Spotlight. There are 34 domains in this list, including Spotify, Twitch, Grubhub, ChowNow, Vimeo, Etsy, Github, Kickstarter, Apple Podcasts, Google Podcasts, YouTube, Ticketmaster, Soundcloud, Tidal, Deezer, Amazon Music, Substack and more. The full list can be found on Twitter\u2019s Link Spotlight FAQ page<\/a>. It\u2019s not surprising that Twitter has an allowlist, since it probably doesn\u2019t want to end up linking users to spam websites.<\/p>\n

Prior to the addition of the Link Spotlight feature, professional accounts have had the option to add a website link in their profiles, but you aren\u2019t able to categorize the link. The addition of Link Spotlights gives professional accounts the option to link to more content or services in a clearer and more direct way.<\/p>\n

The launch of the new feature comes a few months after Twitter expanded its Location Spotlight feature to all businesses with professional accounts to allow them to display their location address, hours of operation and additional contact information on their profiles.<\/p>\n

Twitter first introduced Professional profiles last year\u00a0and it made the option available to\u00a0all users earlier this year in March. A professional account, which Twitter refers to as \u201cTwitter for Professionals,\u201d gives brands and creators access to additional tools to distinguish their profile. Twitter classifies anyone who uses Twitter for work as a professional.<\/p>\n<\/div>\n