Gen Z social media app BeReal encourages its users to take a photo every day \u2014 a format designed to create a daily habit. But only a small number of the app\u2019s users are currently doing so, new estimates from a third-party app intelligence firm indicate. According to research from Sensor Tower, BeReal is demonstrating significant traction across some metrics \u2014 it topped 53 million worldwide installs across the App Store and Google Play and has seen its monthly active users jump by 2,254% since January 2022, for example. But only 9% of its active Android installs are opening the app every day as of the third quarter of this year, it found.<\/p>\n
Active users are a better indication of an app\u2019s adoption than downloads as many people will install an app out of curiosity to check it out, but then abandon the app if they don\u2019t end up enjoying the experience.<\/p>\n
On this front, BeReal is still trailing established social media giants, Sensor Tower says. Today, 9% of BeReal\u2019s active installs on Android (users who downloaded the app and are actively using it) are now launching the app daily. That\u2019s far behind Instagram and TikTok. Instagram leads this category with 39% of its active installs opening the app every day, while TikTok comes in second with 29%. This is followed by Facebook, Snapchat, YouTube and Twitter at 27%, 26%, 20% and 18%, respectively.<\/p>\n
To be fair, as a newer app, BeReal adoption on Android may not be at the same pace as on iOS. And with many of its new installs being from young people in the U.S. \u2014 where iOS is preferred \u2014 this may not present a full picture of the app\u2019s current usage.<\/p>\n
In addition, the report noted BeReal could improve this figure as it has continued to grow its monthly active users at a steady pace. Reached for comment, Sensor Tower declined to provide an exact figure for its monthly active user estimates (MAUs), however, only the percentage growth of 2,254% since Jan. 2022.<\/p>\n
![\"\"](\"https:\/\/www.ghanamma.com\/gp\/wp-content\/uploads\/2022\/10\/BeReal-Monthly-Active-Users.jpeg\")
<\/p>\n
We should note that these sorts of estimates are not an exact science.<\/p>\n
For example, another mobile app data firm, 42matters, estimated BeReal\u2019s MAUs on Android were only up by 633% this year, growing from 43,899 MAUs in January to 321,787 MAUs by August 2022. This discrepancy between Sensor Tower\u2019s data could be attributed to the fact that September was a huge month for the app, which would have impacted these estimates \u2014\u00a0 and Sensor Tower had estimated through September.<\/p>\n
However, both firms more closely agreed on the number of installs the app has seen, with 42matters estimating the BeReal app across iOS and Android had seen north of 51.1 million installs to date, while Sensor Tower came in around 53+ million. The former also estimated the app is now seeing roughly 500,000 new installs daily with the U.S. helping to drive that growth.<\/p>\n
![\"\"](\"https:\/\/www.ghanamma.com\/gp\/wp-content\/uploads\/2022\/10\/BeReal-Monthly-Downloads.jpeg\")
<\/p>\nImage Credits:<\/strong> Sensor Tower<\/p>\n<\/div>\n Sensor Tower data shows the U.S. has represented the majority of each month\u2019s new installs, followed by the U.K. (except for September, when Brazil became the No. 2 source of new installs, with over 1 million downloads that month). September was also a sizable month for new installs, with 14.7 million downloads, up 20% from the 12.3 downloads seen in August.<\/p>\n Although these figures indicate BeReal is moving out of \u201cfad\u201d status to become a part of some users\u2019 daily routines, it hasn\u2019t yet established itself as an app that\u2019s able to drive as consistent usage as its competitors. At the same time, it\u2019s dealing with copycatting from top social media apps like Instagram, Snapchat and now TikTok.<\/p>\n In July, Instagram began experimenting with a BeReal clone called Dual Camera, and in August tested an IG Candid Challenges feature, also similar to BeReal. Snapchat also launched a BeReal copycat in August, but its Dual Camera offered a variety of different placement options for the selfie photo. More recently, TikTok introduced its BeReal knock-off TikTok Now, which is available as a standalone app in global markets outside the U.S., where it\u2019s only an in-app feature for the time being.<\/p>\n In time, these competitors could cut into BeReal\u2019s growth potential, but so far that has not yet occurred.<\/p>\n BeReal has not commented on the estimates.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":" Gen Z social media app BeReal encourages its users to take a photo every day \u2014 a format designed to create a daily habit. But only a small number of the app\u2019s users are currently doing so, new estimates from a third-party app intelligence firm indicate. According to research from Sensor Tower, BeReal is demonstrating […]<\/p>\n","protected":false},"author":1,"featured_media":1220603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-1220601","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrity-gossip"],"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1220601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/comments?post=1220601"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1220601\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/media?parent=1220601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/categories?post=1220601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/tags?post=1220601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}