![\"\"](\"http:\/\/www.ghanamma.com\/wp-content\/uploads\/2022\/10\/image_2022-10-07_084027595-696x392.png\" "\\"Kanye")
Adidas says it is reviewing its Yeezy partnership with Kanye West days after he showed a \u201cWhite Lives Matter\u201d T-shirt design at Paris Fashion Week.<\/p>\n
The company did not mention the controversy but said \u201csuccessful partnerships are rooted in mutual respect and shared values\u201d.<\/p>\n
The rapper and fashion designer responded on Instagram, claiming the firm \u201cstole\u201d his designs.<\/p>\n
<\/p>\n
That post now appears to have been deleted.<\/p>\n
Adidas told the BBC it had made the decision to put the partnership under review after \u201crepeated efforts to privately resolve the situation.\u201d<\/p>\n
A spokesperson for the German sportswear company also said that the \u201cAdidas Yeezy partnership is one of the most successful collaborations in our industry\u2019s history.\u201d<\/p>\n
In his Instagram post, Mr West also used a strong expletive, adding \u201cI AM ADIDAS.\u201d<\/p>\n
Earlier this week, he was criticised after he presented a collection at Paris Fashion Week that included T-shirts with the slogan \u201cWhite Lives Matter\u201d.<\/p>\n
The phrase Black Lives Matter, which represents opposition to racism and police brutality, was widely used after George Floyd, an unarmed black man, was killed by a police officer in Minneapolis in the summer of 2020.<\/p>\n
Vogue\u2019s Gabriella Karefa-Johnson, who is global fashion editor-at-large at the fashion magazine, was among those that criticised West over the T-shirts, calling the move \u201chugely irresponsible.\u201d<\/p>\n
In response, Mr West responded by lashing out at Ms Karefa-Johnson and posted photographs of her mocking her appearance to his 17.9 million followers.<\/p>\n
In a statement, Vogue said it \u201cstands with Gabriella Karefa-Johnson\u201d.<\/p>\n
\u201cShe was personally targeted and bullied. It is unacceptable. Now, more than ever, voices like hers are needed and in a private meeting with Ye today she once again spoke her truth in a way she felt best, on her terms.\u201d<\/p>\n The almost decade-long partnership between Adidas and West has been strained for some time.<\/p>\n At the centre of their collaboration is a hugely popular range of sneakers \u2013 known as Yeezy \u2013 which cost hundreds of dollars, with new releases often selling out within minutes.<\/p>\n In June, he accused Adidas of making a shoe that looked similar to the distinctive Yeezy design, but was not part of their deal.<\/p>\n Adidas said it will continue to co-manage the partnership while the review is underway.<\/p>\n The announcement from Adidas comes less than a month after West\u2019s lawyers sent a letter to fashion chain Gap to say he would no longer work with the firm.<\/p>\n He accused Gap of failing to honour terms of the deal, including by failing to open standalone stores for his Yeezy fashion label.<\/p>\n <\/p>\n![\"Vogue](\"http:\/\/www.ghanamma.com\/wp-content\/uploads\/2022\/10\/_127001490_gettyimages-1428766139.jpg\")