{"id":1215519,"date":"2022-10-03T15:06:06","date_gmt":"2022-10-03T15:06:06","guid":{"rendered":"https:\/\/www.ghanamma.com\/2022\/10\/03\/mad-realities-devin-lewtan-talks-onboarding-new-crypto-users-through-content-at-tc-sessions-crypto\/"},"modified":"2022-10-03T15:06:06","modified_gmt":"2022-10-03T15:06:06","slug":"mad-realities-devin-lewtan-talks-onboarding-new-crypto-users-through-content-at-tc-sessions-crypto","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2022\/10\/03\/mad-realities-devin-lewtan-talks-onboarding-new-crypto-users-through-content-at-tc-sessions-crypto\/","title":{"rendered":"Mad Realities&#8217; Devin Lewtan talks onboarding new crypto users through content at TC Sessions: Crypto"},"content":{"rendered":"<p><\/p>\n<div>\n<p id=\"speakable-summary\">If crypto is going to reach \u201cmass adoption,\u201d the industry still has a lot of people it needs to bring on board. Approximately 83% of U.S. adults haven\u2019t ever invested in, traded or used cryptocurrency, according to a Pew Research Center survey conducted this summer.<\/p>\n<p>While many builders and investors agree that it\u2019s still relatively early in the life cycle of blockchain technology, there\u2019s less of a consensus around exactly what applications will catalyze widespread adoption. Consumer-facing crypto startups are trying to build intuitive products that have low barriers to entry, but how will they actually convince people their products are worth using?<\/p>\n<p>Mad Realities, an audience-owned TV production studio, is betting on content and entertainment as the next big on-ramp for the crypto-curious. The company debuted an interactive reality dating show called \u201cProof of Love\u201d this year that engaged audience members through NFTs and attracted $6 million in seed funding from investors, including celebrity Paris Hilton and crypto venture firm Paradigm.<\/p>\n<p>That\u2019s why we are delighted to have Mad Realities co-founder and CEO Devin Lewtan at  Sessions: Crypto in Miami on November 17, where we\u2019ll discuss competitive dynamics in web3 media, how to make web3 products accessible and easy to use, and the opportunities and challenges Lewtan sees ahead as her company tries to recruit Gen Z into crypto.<\/p>\n<p>Before co-founding Mad Realities, Lewtan was a product engineer at Sequoia-backed Clay.run and a founder of the viral Clubhouse show, Shoot Your Shot: NYU Girls Roasting Tech Guys, which went viral on Clubhouse during the peak days of the pandemic.<\/p>\n<p>Lewtan and her co-founders are all in their twenties and remain deeply plugged into digital culture trends, so we\u2019re especially excited to chat with Lewtan about how Mad Realities can continue to stand out in a sea of viral video content.<\/p>\n<p>Take advantage of our special launch pricing \u2014 save $250 on General Admission passes while supplies last.\u00a0Buy your pass today, and then join the web3, DeFi and NFT communities at\u00a0TC Sessions: Crypto\u00a0on November 17 in Miami.<\/p>\n<p><em>Is your company interested in sponsoring or exhibiting at TC Sessions: Crypto? Contact our sponsorship sales team by\u00a0<\/em><em>filling out this form<\/em><em>.<\/em><\/p>\n<p>\t<iframe loading=\"lazy\" id=\"wpcom-iframe-5e916caa6babe72087a26931f63c38d2\" width=\"99%\" height=\"1000\" src=\"https:\/\/tcprotectedembed.com\/protected-iframe\/5e916caa6babe72087a26931f63c38d2\" scrolling=\"true\" frameborder=\"0\" class=\"Bizzabo\"><br \/><\/iframe><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If crypto is going to reach \u201cmass adoption,\u201d the industry still has a lot of people it needs to bring on board. Approximately 83% of U.S. adults haven\u2019t ever invested in, traded or used cryptocurrency, according to a Pew Research Center survey conducted this summer. While many builders and investors agree that it\u2019s still relatively [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1215520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-1215519","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrity-gossip"],"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1215519","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/comments?post=1215519"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1215519\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/media?parent=1215519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/categories?post=1215519"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/tags?post=1215519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}