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Bruce Willis <\/strong><\/p>\n Bruce Willis\u2019s agent has denied reports that the film star has sold the rights to his face.\u00a0<\/strong><\/p>\n Last week, it was widely reported that Willis, in the first deal of its kind, had sold his face to a deepfake company called Deepcake.<\/p>\n However, a spokesperson for the actor told the BBC that he had \u201cno partnership or agreement\u201d with the company.<\/p>\n And a representative of Deepcake said only Willis had the right to his face.<\/p>\n Willis announced his retirement from acting in March after being diagnosed with aphasia, a disorder that affects speech.<\/p>\n Deepfakes use artificial intelligence (AI) and machine learning technology to create realistic videos \u2013 often of celebrities or politicians. For actors that can no longer act, the technology has the potential to be game-changing.<\/p>\n On September 27, the Daily Mail\u00a0reported\u00a0that a deal had been struck between Willis and Deepcake.<\/p>\n \u201cTwo-time Emmy winner Bruce Willis can still appear in movies after selling his image rights to Deepcake,\u201d the story reads.<\/p>\n The story was picked up by\u00a0the Telegraph\u00a0and a series of other media outlets.<\/p>\n \u201cBruce Willis has become the first Hollywood star to sell his rights to allow a \u2018digital twin\u2019 of himself to be created for use on screen,\u201d\u00a0said the Telegraph.<\/p>\n But that doesn\u2019t appear to be the case.\u00a0What is true is that a deepfake of Bruce Willis was used to create\u00a0an advert\u00a0for Megafon, a Russian telecoms company, last year.<\/p>\n However, Willis\u2019s agent told the BBC, \u201cPlease know that Bruce has no partnership or agreement with this Deepcake company.\u201d<\/p>\n \n\t<\/div>\n","protected":false},"excerpt":{"rendered":" \u00a0 Bruce Willis Bruce Willis\u2019s agent has denied reports that the film star has sold the rights to his face.\u00a0 Last week, it was widely reported that Willis, in the first deal of its kind, had sold his face to a deepfake company called Deepcake. However, a spokesperson for the actor told the BBC that […]<\/p>\n","protected":false},"author":1,"featured_media":1215326,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[12802,66,1497,563,4767,26799],"class_list":["post-1215325","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","tag-bruce","tag-denies","tag-face","tag-rights","tag-selling","tag-willis"],"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1215325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/comments?post=1215325"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1215325\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/media?parent=1215325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/categories?post=1215325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/tags?post=1215325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}