{"id":1214301,"date":"2022-09-30T20:27:46","date_gmt":"2022-09-30T20:27:46","guid":{"rendered":"https:\/\/www.ghanamma.com\/2022\/09\/30\/is-investor-bullishness-on-embedded-insurtech-warranted\/"},"modified":"2022-09-30T20:27:46","modified_gmt":"2022-09-30T20:27:46","slug":"is-investor-bullishness-on-embedded-insurtech-warranted","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2022\/09\/30\/is-investor-bullishness-on-embedded-insurtech-warranted\/","title":{"rendered":"Is investor bullishness on embedded insurtech warranted? \u2022"},"content":{"rendered":"<p><\/p>\n<div>\n<p id=\"speakable-summary\"><span class=\"featured__span-first-words\">Embedded insurance \u2014<\/span> selling coverage at the same time as another product or service \u2014 is on the rise. According to data platform Dealroom, it accounts for a growing share of all policies sold, and startups in this space raised nearly $800 million in 2021 alone.<\/p>\n<p>Having recently polled investors on all things insurtech, we were curious to know if the market remained as bullish on embedded insurance as last year \u2014 and whether it was warranted.<\/p>\n<p>\u201cPersonally, I remain bullish on embedded insurance,\u201d Brewer Lane Ventures general partner Martha Notaras told . \u201cMany insurance purchases are difficult, so rolling insurance into another transaction makes a lot of sense.\u201d<\/p>\n<p>While seeing clear value in the ability to bundle insurance with another purchase, Notaras and other investors we talked to also had reservations.<\/p>\n<p>\u201cWe believe in the concept of embedded insurance, but a more measured approach would suit investors well when analyzing these businesses,\u201d Distributed Ventures partner Adam Blumencranz said.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Embedded insurance \u2014 selling coverage at the same time as another product or service \u2014 is on the rise. According to data platform Dealroom, it accounts for a growing share of all policies sold, and startups in this space raised nearly $800 million in 2021 alone. Having recently polled investors on all things insurtech, we [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1214302,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-1214301","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrity-gossip"],"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1214301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/comments?post=1214301"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1214301\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/media?parent=1214301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/categories?post=1214301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/tags?post=1214301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}