{"id":1213060,"date":"2022-09-29T06:32:25","date_gmt":"2022-09-29T06:32:25","guid":{"rendered":"https:\/\/www.ghanamma.com\/2022\/09\/29\/video-in-circulation-not-what-we-created\/"},"modified":"2022-09-29T06:32:25","modified_gmt":"2022-09-29T06:32:25","slug":"video-in-circulation-not-what-we-created","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2022\/09\/29\/video-in-circulation-not-what-we-created\/","title":{"rendered":"Video in circulation not what we created"},"content":{"rendered":"

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Samsal, the creative agency mentioned by the Ghana Tourism Authority in the midst of the controversy regarding an alleged copyright infringement, has spoken.<\/span><\/p>\n

According to the agency, the video it created for the Ghana Tourism Authority is not what has been put out.<\/span><\/p>\n

\u201cFor the avoidance of doubt, the video which the President and the GTA have put in circulation is not the mood board we created. It contains snippets from the mood board. However, we never authorized the GTA to publish the mood board or any scenes from it. The signed MoU was explicit that our delivery obligations related to the new content, which would be financed by the GTA,\u201d the agency wrote in a press statement.<\/span><\/p>\n

Samsal noted that the video reel it presented to the GTA (which contains Ayat\u2019s video) and other shots were presented to the authority as a sample they intended to produce for them.<\/span><\/p>\n

\"\"\u201cWe put together a video reel (\u201cmood board\u201d) which we showed to the GTA as inspiration and creative direction for the videos we intended to produce during the campaign. The mood board was a mash-up of scenes from different videos including the video for Ayat\u2019s \u201cGUDA\u201d and other videos shot by David Nicol-Sey, a fellow creative who we have worked with on several campaigns (and who directed the campaign video for Discovery Bands),\u201d Samsal further stated.<\/p>\n

Samsel mentioned that the Ghana Tourism Authority \u201cdid not finance the creation of any new work as agreed. Using our own funds, we created our own video (see enclosed) to promote Discovery Bands and submitted it to the GTA. The GTA has not posted the Discovery Bands video (which also depicts lovely scenes from Ghana and which we worked with David Nicol-Sey to shoot) nor has it fulfilled any of its content financing obligations under our MoU.\u201d<\/span><\/p>\n

The agency expressed surprise at the fact that the mood board it presented to the GTA had been \u201crepurposed and put into circulation\u201d instead of fulfilling its obligations under the MoU by providing it with logistics and budgetary support for the creation of similar content to market Ghana. <\/span><\/p>\n

Because of this, Samsal has refuted earlier claims by the GTA that it authorized the GTA to use Ayat\u2019s video.<\/span><\/p>\n

Samsal\u2019s name came up after Ghanaian music Kirani Ayat, called out the President, Nana Akufo-Addo and the Ministry of Tourism for using elements of his \u2018Guda\u2019 video for tourism ad without his consent.<\/span><\/p>\n

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The video, which was shared on the President\u2019s Twitter handle, has scenes from various tourist sites and locations in the country and the President\u2019s voice-over.<\/span><\/p>\n

After complaining about the copyright gaffe, the Ghana Tourism Authority, the institution that sanctioned the work, released a statement and later said in an interview on Asempa FM that it acquired the video legitimately from Samsal, a creative agency it outsourced the work to.<\/span><\/p>\n

\"\"Some of the issues incensed a lot of people in the creative space, including Sarkodie, who have added their voices, pressing on government to compensate Kirani Ayat for using his video without his approval.<\/p>\n

Ayat\u2019s \u2018Guda\u2019 won the overall Best Video award at the 2019 4syte Music Video Awards. <\/span><\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Samsal, the creative agency mentioned by the Ghana Tourism Authority in the midst of the controversy regarding an alleged copyright infringement, has spoken. According to the agency, the video it created for the Ghana Tourism Authority is not what has been put out. \u201cFor the avoidance of doubt, the video which the President and the […]<\/p>\n","protected":false},"author":1,"featured_media":1213062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[187],"tags":[],"class_list":["post-1213060","post","type-post","status-publish","format-standard","has-post-thumbnail","category-politics"],"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1213060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/comments?post=1213060"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1213060\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/media?parent=1213060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/categories?post=1213060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/tags?post=1213060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}