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To get a roundup of \u2019s biggest and most important stories delivered to your inbox every day at 3 p.m. PDT,<\/em> subscribe here<\/em>.<\/em><\/p>\n Good morning, you crunchistas. We hope you\u2019ve had a chill weekend. Or if it wasn\u2019t chill, that it was wild for all the right reasons. YOLO and all that.<\/p>\n Okay, on with the news! \u2014 Christine<\/a> and Haje<\/a><\/p>\n While Not So Dark started with a network of dark kitchens, the company abandoned this business model shortly after raising its Series A round. Operating dark kitchens requires a ton of capital and can create issues in some neighborhoods. The company now raised an $80 million Series B, and launched digital food delivery brands that you can find in food delivery apps, Romain<\/a> reports.<\/p>\n When it comes to advice, tech loves standardization. Startups are often told that there are certain metrics to hit, deadlines to meet, timetables to measure themselves against. In The \u201cideal runway\u201d is a myth, isn\u2019t it?, over on TC+, our subscription site, Natasha M<\/a> breaks down how the 18- to 36-month runway rule of thumb isn\u2019t as rule-of-thumb-y as you\u2019d think.<\/p>\n Guess what? We love you so much that we\u2019ve got five more highlights from across the site:<\/p>\n Image Credits:<\/strong> JamesBrey (opens in a new window)<\/span> \/ Getty Images<\/p>\n<\/div>\n Startups that employ product-led growth strategies reply on customers to fuel growth and acquisition, but \u201cthe traditional top-down enterprise sales model just doesn\u2019t work with the self-serve, freemium user bases of PLG,\u201d writes Stephen Moock, head of sales and success at GTM platform Calixa.<\/p>\n Sharing consolidated user data with product and sales teams will reveal patterns and insights that help identify product-qualified leads who are more likely to convert. To take advantage, sales teams need to \u201crecalibrate\u201d their approach.<\/p>\n According to Moock, \u201cyour free offering, and the features customers get when they upgrade to paid plans should both create a natural conversion path to your enterprise offering.\u201d<\/p>\n +<\/em> is our membership program that helps founders and startup teams get ahead of the pack.<\/em> You can sign up here<\/em>. Use code \u201cDC\u201d for a 15% discount on an annual subscription!<\/em><\/p>\n Three more recent stories from the TC+ team:<\/p>\n Samsung is entering India with two new credit cards that promise 10% back \u201cround the year,\u201d as long as cardholders purchase products and services, Manish<\/a> reports. It seems to be a way for the smartphone maker to broaden its appeal. It\u2019s also ambitious, he writes, because the credit card market in India is quite crowded with over 50 companies trying to gain the attention of the \u201cworld\u2019s second-largest internet market.\u201d<\/p>\n And we have five more for you:<\/p>\n<\/div>\nThe Top 3<\/h2>\n
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Startups and VC<\/h2>\n
3 ways to implement a product-led sales motion to unleash PLG\u2019s revenue potential<\/h2>\n
Big Tech Inc.<\/h2>\n