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Artiste manager Kwesi Ernest has urged Ghanaian artistes to recognise the efforts made by investors in improving their craft.<\/p>\n
Speaking to Roselyn Felli<\/strong> on Prime Morning<\/strong> Friday, he stated that investors have experienced a torrent of ungratefulness from most artistes in Ghana\u2019s music industry.<\/p>\n According to him, some musicians become ungrateful to investors after becoming famous.<\/p>\n \u201cIt is important that our musicians recognise the effort of investors. I see that the issue that came about has to that most of the investors were a bit emotional and so they did not involve contractual obligations into their activities,\u201d he said.<\/p>\n He believes that engaging in contractual agreements will enable the Ghanaian music industry to become healthier while admitting that everyone will receive an equal share of the benefits.<\/p>\n Also, the entertainment pundit admonished musicians to stop being proud when their music is invested in and to express gratitude to the executive producers for their works.<\/p>\n \u201cOnce you get an opportunity and somebody is putting money on you, don\u2019t ever imagine that you\u2019re the best singer Ghana has ever produced or that your voice is the sweetest\u2026\u201d he added.<\/p>\n Kwesi Ernest affirmed that the fame of recently trending musicians, including Black Sherrif, Wendy Shay, and Camidoh, among others, is dependent on the effort of investors.<\/p>\n According to him, artistes who fund their own songs have testified that investors are doing excellent work in establishing upcoming musicians.<\/p>\n He indicated that the emotional nature of some investors is also a contributory factor to musicians expressing ungratefulness.<\/p>\n He further urged music investors to put money into the craft of innovative and talented artistes.<\/p>\n \u201cLet\u2019s invest in creative people. Let\u2019s invest in talent. Do not go to invest in an artiste in the name of \u2018I\u2019m going to help you. No, you can\u2019t help any musicians. It\u2019s business,\u201d he stated.<\/p>\n Meanwhile, Kwesi Ernest, who is also the head of events for the 6th<\/sup> edition of the Ghana Awards UK 2022, has announced that the event is open for sponsorship.<\/p>\n The GMA UK 2022 comes off on Saturday, October 29, 2022, in London.<\/p>\n<\/div>\n