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The Melcom Group of Companies has rebranded to provide a variety of products and services to meet the changing needs of its customers.<\/p>\n
The company\u2019s new identity, now focused on expanding product range across its categories, will blend the traditional with the modern to offer consumers world-class services at their doorstep.<\/p>\n
At the launch of the new corporate identity and philosophy in Accra last Thursday, the management of Melcom introduced a new corporate logo, which is a change from the red oval wrapping of the calligraphically written Melcom to the universal location sign used in the virtual space in red, blue and white colours.<\/p>\n
The event, which took place at its signature shopping centre, the Melcom Plus at the North Industrial Area, saw the lighting of a lamp in honour of the Founder of Melcom, the late Bhagwan Khubchandani.<\/p>\n
It was attended by players in the retail industry, the management and staff of Melcom, as well as well-wishers.<\/p>\n
There were also the cutting of cakes, the unveiling of a billboard and a video which revealed the new logo of the company.<\/p>\n
A reception followed thereafter, where guests were served with drinks and a variety of finger foods from three subsidiaries of Melcom: On the Rocks, a cocktail pub; The Art Kitchen, a restaurant that serves Asian cuisine, and the Pizza Hut.<\/p>\n
The Group Director of the Melcom Group of Companies, Manoj Sadhwani, explaining the meaning of the new logo, said the blue colour represented trust, calm in the most adverse of situations and a sense of responsibility for stakeholders.<\/p>\n
\u201cRed relates to being passionate, energetic and bold in what we do and white symbolises our intentions, which are pure, pristine and sophisticated.<\/p>\n
\u201cOur ambitions are not just to bring the world to Ghana but perhaps be a global player one day, and this is what the location pin represents, which is the universal symbol for location,\u201d he said.<\/p>\n
Mr Sadhwani said the company was introducing new concepts, such as The Soup, Ice cream, Live Kitchen with fresh, ready-to-eat food, more international franchise outlets, modern restaurants and cocktail bars, to give its customers a world of experience.<\/p>\n
\u201cOur new mantra is health, wellness and happiness, and to fully achieve this, Melcom will be launching its first state-of-the-art gym and spa before the end of the year,\u201d he said.<\/p>\n
He added that the company had engaged the services of global experts to deliver world-class customer-friendly stores.<\/p>\n
\u201cWe have launched new concepts, including Melcom Home, Melcom.com e-commerce site, Melcom Electric and Melcom Mini, which have been opened at a lot of neighbourhoods, with a lot more coming soon at Labone and Sakumono,\u201d Mr Sadhwani indicated.<\/p>\n
\u201cWe are also launching super stores at East Legon Boundary Road, Takoradi and our new flagship project on the Spintex Road: the Melcom Mall,\u201d he added.<\/p>\n
He thanked the company\u2019s over 4,000 team members for their support, adding that the team would be implementing learning and development processes to deliver \u2018moments of magic to customers\u2019 every time they engaged them.<\/p>\n
The Group Director of the Melcom Group of Companies, Rishi Melwani, for his part, expressed the company\u2019s commitment to consistently deliver on the brand and make efforts to transform it.<\/p>\n
\u201cWe are constantly changing and evolving to be the best for consumers by continuing to make improvement in our products and processes,\u201d he said.<\/p>\n
\u201cWe have also invested massively to strengthen our back-end infrastructure, including the technology-driven and centralised distribution facility,\u201d\u2008he added.<\/p>\n
He indicated that it was the passion, consistency, hard work and \u201cnever say die\u201d attitude that had allowed the company to proudly say \u201cthis is truly where Ghana shops\u201d.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
The Melcom Group of Companies has rebranded to provide a variety of products and services to meet the changing needs of its customers. The company\u2019s new identity, now focused on expanding product range across its categories, will blend the traditional with the modern to offer consumers world-class services at their doorstep. At the launch of […]<\/p>\n","protected":false},"author":1,"featured_media":1210578,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[72],"tags":[4279,4969,3109,3424,12167,2747,6939],"class_list":["post-1210577","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business","tag-customers","tag-goods","tag-melcom","tag-provide","tag-rebrands","tag-services","tag-variety"],"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1210577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/comments?post=1210577"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1210577\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/media?parent=1210577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/categories?post=1210577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/tags?post=1210577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}