{"id":1210317,"date":"2022-09-24T16:07:33","date_gmt":"2022-09-24T16:07:33","guid":{"rendered":"https:\/\/www.ghanamma.com\/2022\/09\/24\/startups-are-building-businesses-out-of-devops-tools-for-existing-sales-platforms\/"},"modified":"2022-09-24T16:07:33","modified_gmt":"2022-09-24T16:07:33","slug":"startups-are-building-businesses-out-of-devops-tools-for-existing-sales-platforms","status":"publish","type":"post","link":"https:\/\/www.ghanamma.com\/2022\/09\/24\/startups-are-building-businesses-out-of-devops-tools-for-existing-sales-platforms\/","title":{"rendered":"Startups are building businesses out of DevOps tools for existing sales platforms \u2022"},"content":{"rendered":"<p><\/p>\n<div>\n<p id=\"speakable-summary\"><span class=\"featured__span-first-words\">The growing market<\/span> for sales tools has given rise to a curious cottage industry: DevOps startups specifically targeting the software used in sales and marketing functions.<\/p>\n<p>(Here, \u201cDevOps,\u201d refers to tools that automate processes between software development and IT teams.) It\u2019s become a blossoming sector all its own, with vendors selling DevOps platforms for software including Salesforce purporting to make sales tech easier to integrate into a company\u2019s existing workflows.<\/p>\n<p>But wait, you might say: Wasn\u2019t the promise of sales software to minimize the need for custom coding to accomplish sales-related tasks? Well, yes \u2014 up to a point.<\/p>\n<p>Take Salesforce, for example. Built to be a customer relationship management platform, it evolved over time into a development platform \u2014 but without many of the components required to adapt it to organizations\u2019 particular needs.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The growing market for sales tools has given rise to a curious cottage industry: DevOps startups specifically targeting the software used in sales and marketing functions. (Here, \u201cDevOps,\u201d refers to tools that automate processes between software development and IT teams.) It\u2019s become a blossoming sector all its own, with vendors selling DevOps platforms for software [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1210318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-1210317","post","type-post","status-publish","format-standard","has-post-thumbnail","category-celebrity-gossip"],"_links":{"self":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1210317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/comments?post=1210317"}],"version-history":[{"count":0,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/posts\/1210317\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/media?parent=1210317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/categories?post=1210317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghanamma.com\/2022\/wp-json\/wp\/v2\/tags?post=1210317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}